The UK's leading manufacturer and supplier of point of sale and retail displays
poster holder sign holder

Poster holder or sign holder?

We are often asked the difference between a poster holder and a sign holder – so here is the answer.

Size matters, they say and it is size which is the most common difference between a poster and a sign. Posters are usually considered as larger than signs, and therefore a poster holder is usually larger than a sign holder. Poster holders are typically sized at A4 to A0, such as this A0 snap frame

Sign holders also come in a large range of sizes – usually from as small as A7 up to A4
poster holders

But the terms are interchangeable and other terms include print sleeves, ticket holder, poster frames and many others.

To be sure you are buying the right product choose a holder designed to hold the size of print you are looking to display. All holders are designed to hold print of standard sizes. For example an A3 poster holder is designed to hold an A3 print; the actual holder will be slightly oversized to make it easy to fit the print.

Do I need a poster holder or a sign holder?

The name of the product you buy is of little importance, only the size. More important perhaps is the function of the holder. Decide first where the sign or print needs to be seen, and select a protect that meets your requirements. There are plenty of holders to choose from, and they are designed to be used in different locations.

poster holder

Hanging poster holders can be hung from ceilings, shelves or in window displays. Wall mounted poster holders will help you make the most available wall space while freestanding poster holders can be placed on shelves, counters & reception desks, plinths and directly on displays.

In addition, shelf talkers and ticket holders offer the same promotional and communication opportunities on shelving and directly around products.

Poster holder or sign holder? Don’t worry about the name – choose a frame to fit size and location.

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