The UK's leading manufacturer and supplier of point of sale and retail displays

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GPX Group Blog

GPX Group Blog

  • Looking for displays for retail? Wrights Plastics GPX can help

    We think there are some great reasons to buy your POS displays for retail from us. In fact, with all of our signage and display items and our shop fitting accessories, you’ll find everything you need with us.  We’re one of the country’s leading suppliers of retail display equipment. However, our service starts long before the checkout. As experts in point of sale displays, we’ll happily talk you through all of the suitable options for your store before matching you up with the perfect shop fitting. 

     

    Who is Wrights Plastics GPX?

    Wrights Plastics GPX is the off-the-shelf displays for retail brand of Wrights Plastics. Established in 1969, Wrights Plastics is a leading UK acrylic fabricator manufacturing a range of components and products from plastic in a range of its forms. Products include parts and components for industry and the automotive sector as well as POS retail display.

     

    Is Wrights Plastics GPX a manufacturer?

    Unlike many of our competitors, Wrights GPX manufacture most of the products we sell online. 95% of the Wrights GPX range is manufactured by us here at our West Bromwich manufacturing base. We are committed to UK manufacturing & invest £000,000 annually in the very best kit and people to make sure we manufacture to the highest and most efficient standards possible.

     

    Why Choose Wrights Plastics GPX?

    As a POS manufacturer, our customers are assured of the best quality items across our range of around 1000 POS products. Using the highest quality material means the products are durable – designed to be used year-after-year even in the busiest locations. Furthermore, buying from the manufacturer means you are buying at genuinely low ‘direct from manufacturer’ prices – you won’t find this quality at these prices elsewhere. 

     

    Do Wrights Plastics GPX offer a returns service?

    Yes. If you are not completely happy with your purchase you can return your purchase for a refund or replacement products. Our UK-based support team are around to help you choose the right product before you buy, but if you end up with the wrong product we make it as easy as possible to return your items. For full details of our Returns Policy go here.

     

    Can I find Wrights GPX on social media?

    You can find us on Twitter and Facebook – they are great ways to keep up to date with our latest products news, product launches and the latest clearance items.

     

    Shop displays for retail today

    For more information about our POS displays for retail products, head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.

    If you have found this blog helpful, you may wish to read our previous blog on Free Standing Leaflet Holders.

     

  • Retail Poster Holders – Your Questions Answered

    As the leading manufacturer & supplier of retail poster holders in the UK, we’re here to help you with  POS solutions. Even more so, we’ve developed an expert insight into helping our customers make the most of our complete range. 

     

    What is the difference between retail poster holders and sign holders?

    The terms are usually used interchangeably. Some people think of posters as larger than signs – and look for larger holders in A3/A2/A1 & A0 but this is not a definite difference.

     

    Where should I hang my retail poster holders?

    Retail poster holders need to be placed in the direct eyeline of the customer. Communicating with customers is very important in moving them along the buying cycle. This starts at interest and ends at goal achievement; whether that is a sale, a sign up or an appointment. Posters and signs are an effective way to tell customers about your brand, services and products. 

     

    How do I choose the right poster holder?

    The size of the print is the first important factor. Poster holders are readily available in standard print sizes – from a tiny A8 to a huge A0. On our site, you’ll find our poster holders all reference the print size – so an A0 poster holder is manufactured to fit around an A0 poster.

    There will be a different poster holder for the location you want the poster to be seen. Hanging poster holders can be hung from ceilings, shelves or in window displays. Wall mounted poster holders will help you make the most available wall space. Free standing poster holders can be placed on shelves, counters & reception desks, plinths and directly on displays. 

    In addition to poster holders, shelf talkers and ticket holders offer the same promotional and communication opportunities. These can be placed around shelving and directly around products.

     

    Why choose Acrylic poster holders?

    Acrylic is the #1 material for poster holders. There are several reasons for this.

    • Clarity - high quality acrylic offers extreme clarity meaning the poster or sign can be clearly seen.
    • Durability -high quality high impact acrylic is used by Wrights GPX when manufacturing POS retail display products. This means the products will last year after year. The retail displays are durable and hard wearing, as well as easy to clean and maintain.
    • Cost - acrylic and its various forms (such as PVC) offer a low-cost option for high volume off-the-shelf sign and poster holders.
    • Branding - it is possible to add logos and branding to acrylic leaflet holders to support brand, promotions, etc.
    • Sustainability - acrylic is recyclable, and its recycled material is used in a variety of useful products.

     

    Contact us today 

    If you would like to find out more about our retail poster holders, head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.

    If you have found this blog helpful, you may wish to read our previous blog on Free Standing Leaflet Holders.

     

  • Point of Sale Displays - FAQs

    As the UK’s leading manufacturer & supplier of high quality Point of Sale displays, we have plenty of different retail solutions to equip your store with. We strive to be a one-stop-shop for your shop fitting requirements, and we’re proud to have helped hundreds of clients creating high impact displays. With this in mind, we’re also here to answer any questions you may have about making the most of your POS. 

     

    Point of Sale displays - what are they?

    Point of Sale displays (POS) usually refers to any location where goods are promoted or sold. POS displays are often found in stores and shop. However, any location that sells goods and services will have one – located where those goods and services are displayed, promoted or transacted.

     

    Point of Sale display ideas

    POS items are any items that are used to promote goods and services in a store or retail environment. Leaflets, posters, digital advertising, brochures, signage etc are used to create Point of Sale displays to communicate with customers. We manufacture products to store, highlight or promote these items – from basic poster holders and leaflet holders to complete display solutions such as Slatwall shelves.

     

    How Does Point of Sale Work?

    By communicating with customers at strategic points along the ‘customer journey’ POS will move the customer along the buying cycle. Most simply, pricing and product information will encourage the customer to make a purchase or sign up to a service. But Point of Sale can also address longer term goals such as customer retention, loyalty and upselling of products and services.

     

    Marketing products with retail displays

    Point of sale displays are used to trigger what marketers refer to as “problem recognition response” in consumers. Products on a point of sale display are usually things that are not on a consumer’s top-of-mind. Point of sale display provides a visual exposure to products and helps make consumers realize that they may need that particular product to solve a problem. When building a Point of Sale display, you need to capture the consumers’ attention to create impulse purchases.

     

    Where do POS displays go?

    POS should be placed wherever customers are seeing your goods or services. Counters and reception desks are the most obvious place but there are many other locations including in windows on walls and on shelves, for example. Check out our range of wall mounted sign holders, shelf talkers and floor standing leaflet holders for examples of how you can make the most of your available ‘display space.’ 

     

    Contact us today 

    If you would like to find out more about our Point of Sale displays, head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.

    If you have found this blog helpful, you may wish to read our previous blog on Free Standing Leaflet Holders.

  • Point of Purchase displays - your questions answered!

    As a leading manufacturer and supplier of point of purchase displays, we’re proud to have a wide range of retail solutions for your business. When it comes to shop fitting and product promoting, you can trust that you’ll find everything you need with us. Alongside our products, we are also on hand to offer you expert advice too and will answer any questions you have about PoP displays. 

     

    Point of Purchase displays - what are they?

    Point of purchase displays or POP display marketing material or advertisements placed next to the merchandise they are promoting. These items are generally located in the checkout area or other location where the purchase decision is made. More commonly abbreviated to ‘POP’ by retailers, this can be one of the most underused tools in retail. 

     

    What types of POP are there?

    There are many different types of POP –from low-cost options to bespoke solutions. POP displays can be as simple as a sign or as elaborate as a FSDU. For example, a retailer may use a "shelf talker" (a sticker stuck to the end of the shelf to draw attention as the customer walks down the aisle of a grocery store). These are low cost but high volume POP display items. Retailers may also create a full display where the vendor's products are merchandised inside it. For example, a freestanding display with the vendor's branding on it, with only its merchandise on display inside.

     

    Where shall I use Point of Purchase displays?

    This will vary from location to location. Think about the customer journey – from where they first interact with your brand, goods and services to the last point of contact. You will use POP display along this journey to move the buyer along the buying cycle – hopefully ending up with a purchase, either of goods or services. More specifically windows, walls, shelves, floor space, counter tops and reception areas are prime POP display locations.

     

    Is POP display expensive?

    POP display is an investment in the success of any business. Used correctly it can be demonstrated to increase sales, profitability and customer engagement.  But for any budget there is a variety of POP display products that can ensure your POP material is seen in the right place for maximum effect. 

    Wrights GPX works with leading retailers and organisations to offer effective value for money POP & POS retail display products. Durable and made to last shopping season-after-season, the range includes basic POP display products such as leaflet holders, sign holders, counter top displays & dispensers. We also offer more complex products too - such as Slatwall shelves and accessories for specialist shopfitting systems.

     

    Contact us today

    If you would like to find out more about our Point of Purchase displays, head to our website today. Or, call 0800 772 3098 to speak to a member of our helpful and friendly team.

    If you have found this blog helpful, you may wish to read our previous blog on Free Standing Leaflet Holders.

  • Free standing leaflet holders FAQs

    As the leading manufacturer & retailer of leaflet holders - including free standing leaflet holders we’re here to answer any of your questions. When it comes to shop fittings and PoS displays, it’s important that you get it right first time. We’ve developed an expert insight into helping our customers make the most of our complete range. 

     

    What is the difference between leaflet holders and leaflet dispensers?

    There isn’t one. Leaflet holders are also known as leaflet dispensers, brochure holders and brochure dispensers. The terms are used interchangeably. Some make think of brochures, catalogues and product guides as larger than leaflets and they use A4 leaflet holders and larger – but that is not always the case.

     

    Where to place free standing leaflet holders

    Leaflet holders, including free standing leaflet holders, should be placed wherever your customers are looking. Communicating with customers is essential – that is why you have leaflets, price lists, brochures and catalogues printed. But, getting them noticed by customers is as important and that is where leaflet holders are brilliant. With the Wrights GPX leaflet holder range you can make sure your leaflets are displayed on shelves, counters & receptions, on the shop or office floor – there are even outdoor leaflet holders! With so many leaflet holders available, there’s no excuse for missing an opportunity to promote your print!

     

    How can I choose the right leaflet holder?

    The first thing you need to know is the size of the print to be put in the holder. Most print comes in a range of fairly standard sizes, so some of the most popular are A4 / A5 / DL (1/3 A4). Additionally, it is possible to buy holders for larger and smaller sized print – from A3 to A7. Bespoke sizes are rare and costly.

     

    Why choose Acrylic leaflet holders?

    Acrylic is the #1 material choice for leaflet holders. There are several reasons for this.

    • Cost - acrylic and its various forms (such as PVC) offer a low-cost option for high volume off-the-shelf leaflet holders, usually lower than alternatives such as wood or metal.
    • Durability - high quality high impact acrylic as used by Wrights GPX when manufacturing their PoS retail display products will last year-after-year. It is durable and hard wearing, as well as easy to clean and maintain.
    • Branding - it is possible to add logos and branding to acrylic leaflet holders to support brand, promotions, etc.
    • Sustainability - acrylic is recyclable, and its recycled material is used in a variety of useful products.

     

    Why types of leaflet holders are available?

    • Free standing leaflet holders - for counter tops, reception desks, in waiting rooms and are especially useful in hotels, cafes and other hospitality environments.
    • Wall mounted leaflet holders - including single tier holders, multi-tier holders, outdoor holders and multi-pocket dispensers. 
    • Slatwall leaflet holders - especially designed to help you make the most of your slatboard display – and to ensure essential printed info is seen by customers each time, every time.
    • Floor standing leaflet holders -  brochures, magazines and newspapers. 

     

    Contact us today

    If you would like to find out more about our free standing leaflet holders then head to our website today. Or call, 0800 772 3098 to speak to a member of our helpful and friendly team.

    If you have found this blog helpful, you may wish to read our previous blog on Poster Displays.

  • A guide to Slatwall shelving | Everything you need to know

    Slatwall shelving is one of the most versatile shelving options for any retail environment. The cost of Slatwall will vary, but here at Wrights Plastics GPX, we offer Slatwall shelves at extremely competitive prices. Slatwall is one of the world’s bestselling shopfitting systems. It is used to create the ideal shopping environment for customers - so shops can sell quickly and cost effectively. Once your Slatwall shelving is fitted, you may wish to consider investing in other Slatwall products too. Some Various sized shelves, racks and trays will help you make the most of your Slatwall frames and panels and create the best shop fitting. 

    What type of Slatwall Shelving do I need?

    The choice of Slatwall shelving and POS will depend on the store layout and the type of goods to be displayed and sold. Wrights GPX sell a range of general purpose Slatwall shelves – a good place to start. As with most other products in the range, these shelves are offered in a range of widths and lengths to offer flexibility of display.

    Is there a Slatwall shelf for every product?

    Wrights Plastics GPX has developed perhaps the UK’s largest range of Slatwall shelves, racks and accessories and we believe there are very few products that cannot be displayed and promoted. (Perhaps you could put us to the test?). Our UK-based team will answer any questions and help you choose the right product for your product! 

    What type of Slatwall shelves can I buy?

    Wrights Plastics GPX has developed a huge range of Slatwall shelves. These include semi-circular Slatwall shelves, oval shelves, single and double lipped shelves, heavy duty Slatwall shelves, sloping shelves as well as a range of trays and racks. These different shapes and styles have been developed to help retailers display almost any product in effective eye-catching displays. Individual items can be purchased separately online.

    Can I add POS to Slatwall Shelves?

    We have developed a range of Slatwall shelves that incorporate print sleeves. These can be used for pricing, product, promotional or branding information. They are ideal for making sure the printed info is seen exactly where it needs to be seen. The shelves come in a variety of sizes and can be viewed here.

    What are Slatwall Shelves made from?

    Slatwall shelves are made in a range of different materials, but the most popular are glass, metal and acrylic Slatwall shelves. Each material has their advantages but acrylic has become the most popular choice for a number of reasons. They are generally cheaper than other options at the same time offering the same levels of durability and rigidity. They are lighter than glass, and easier to maintain than metal versions. Acrylic is recyclable – and once recycled is used to manufacture a range of products.

    Fit your shop with Slatwall today

    To find out more about about Slatwall shelving or any of our other Slatwall accessories, head to our website today. Or, call 0800 772 3098 to speak to a member of our helpful and friendly team. 

    If you have found this blog helpful, you may wish to read our previous blog on Effective PoS Retail Displays

  • POS Retail Display Accessories Clearance Event – save at least 1/3

    Our POS retail display accessories clearance event goes live today.

    It’s a brilliant chance to make massive savings across our complete range of high quality MadeinGB POS accessories.

    The sale includes a wide range of essential merchandising, shelf edge, shelf management and sign holder fixing products including sign holders, data clips, wobblers, wobbler springs, button suckers and hooks.

    Stocks of some products are low – so order before it’s too late.

    As well as great savings across the range we also offer FREE DELIVERY on all UK mainland orders over £85 (plus vat). This includes FREE next working day delivery for orders placed by noon.

    POS retail display accessories at lowest ever prices

    These POS retail display accessories are now at our lowest ever prices. The clearance event is a great opportunity to stock up and save £££s.

    Most of the range is made by us at our West Bromwich manufacturing base so customers are assured of the highest quality products even at these great prices. We have developed a range to help our 1000s of clients to create high impact POS retail display.

    View the clearance here

  • Tips for an effective PoS retail display | Using poster display stands

    If you need help creating effective PoS retail displays, you are in the right place - our poster display stands can do just that. We’ve got four great tips to help you create eye-catching, sales-boosting, brand-building displays in your store today. From choosing the right products to adding the right sign holders, we’ve got your display needs covered. Create the perfect Point of Sale display with our high quality retail display solutions.

     

    Tip 1 - Get interactive

    Immersive retail experiences are where it’s at but you don’t need to go hi-tech or big-budget to create a truly immersive customer experience that customers will love and remember.

    When you first set up the store one of your main goals was probably to do with making sure you were friendly and personal with customers. Ensure you do just that by creating immersive and interactive displays. 

    Think back to the reasons why you set up your store – and getting up front and personal with customers was probably one of the top reasons. Look across your products and find a way that you can engage with customers whilst promoting the goods at the same time. Ideas might include food tasting, product testing, product making, colour testing, customer seating, product personalisation, etc. The interactivity is obvious – the immersive experience in the smells, sounds, sights etc.

    Make sure you keep communications clear and relevant to your brand still - you can use clear sign holders to keep customers informed and engaged.

     

    Tip 2-  Keep it clear with poster display stands

    Using the right PoS solutions such as poster display stands, you can make sure your displays are clear and concise. It’s relatively easy to create lovely welcoming displays when you sell lovely looking products but sometimes the point of the display is not clear to customers. They need to know very basic information such as where to find the products in the store, what the prices are, and what are the benefits of buying these products from your store today. That’s a lot of information to relay,  so you’ll need to use your best branding, best design and best sign & poster holders to keep messaging clear and relevant. But the upside will see an immediate boost in sales & a longer term benefit in brand building. Using an acrylic poster holder is a great way to draw even more attention to your advertisement - and it keeps your store looking organised and professional. 

     

    Tip 3 - Make It Change

    It can be tempting to stick with what you know that works best but it is important to mix things up and try new types of visual merchandising. Ideally you’ll be planning your next displays even as you put the finishing touches to your current ones. There is lots to plan – starting with the products you want to promote, where the display will feature in store, and the theme. You’ll then need to make sure you have the print to support it, as well as the acrylic poster frame to display it. 

     

    Tip 4 - Details, Details, Details

    The success of any retail display is often in the detailing, and that detailing stretches from one type of display and then across everything else too. It’s often well applied simple details that create a great display, and it’s these small details that have as much impact on your brand as your sales too.

    Ensure the price ticket holders are uniform, the print has the same design, and the font & font colour are the same. Create uniformity in the way products are displayed - pick a theme and make sure you stick to it.  

     

    Contact us today

    If you would like to find out more information about our visual merchandising solutions - including our poster display stands - then head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.

     If you have found this blog helpful, you may wish to read our previous blog on 8 Poster Holder Places in your Shop.

     

  • A guide to Point of Sale poster displays

    Poster displays are one the best ways to optimise the use of your retail space. With sign holders and poster holders for sale in a wide range of sizes, there is no excuse for not investing in PoS solutions for your store. With the right retail signage, you can promote products, sales, and your brand itself.  Here at Wrights GPX, as leading experts in PoS solutions, we have plenty of different sign holders to choose from, guaranteed to enhance your poster displays even further.

     

    Poster displays - choosing the right size

    It’s important that your poster displays are positioned in the right places and that you choose the appropriate size for the purpose of the display. We’ve put together a little guide to choosing the right size. 

    A8 sign holders. A8 is the new born baby of the sign holder family. At just 52mm x 74mm it’s cute but tiny. However, it does have some advantages - the A8 sign holder can be placed where space is limited and often at the heart of your display. With such little print space available use the A8 sign for simple clear messages, such as pricing or sales information.

    A7 sign holders. A7 is 105mm x 74mm so it’s twice the width of the A8 but that doesn’t afford much more space. So again,  A7 sign holders are for concise and clear messaging in the very heart of your displays. It is also a good size for printed cards and product information that can be taken away by the customer – a good size for wallets, handbags and man bags!

    A6 sign holders. We all know an A6 print when we see one – it’s the size of all those postcards we are familiar with and that use as a postcard gives a clue as to what one of the A6’s strengths are as a sign. At 105mm x 148mm it allows for some strong visual content – think of all the postcards you’ve seen where the image is strong and memorable. The A6 sign holder is a great way to display images that will be used to build brand identity through aspiration and inspiration. They are also ideal for delivering price and promotion information.

    A5 sign holders. With this size we enter familiar signage territory. A5 sign holders are amongst the bestselling because A5 signs offer a great versatility. They can be used on shelves and on counters alongside the products but they can also start to be used as standalone signs to deliver key branding and communications. At 148mm x 210mm there is plenty of space to mix strong visuals with compelling text.

    A4 sign holders. If A5 is the cheeky uncle of the family, A4 is the daddy. Universally the #1 most popular print size, its sheer familiarity makes it the essential tool for creating effective POS retail display. Compact enough to be used as part of the retail display, at 210mm x 297mm it is large enough for standalone messaging across the store-starting that journey to brand differential that will help future proof your store. From a practical point of view printing at A4 & using A4 poster holders is often the most cost-effective choice so it is a good size for your day-to-day sign requirements.

    A3 sign holders. With a doubling to 297mm x 420mm A3 signs are starting to have impact – in fact, closer to posters than signs (the terms poster holder and sign holder are used interchangeably in POS retail display).  So A3 signs in clear A3 sign holders are attracting attention from pavement signs through to window displays to effective wall displays. It is here that strong visuals start to prove their worth.

    A2 sign holders. A2 signs are less common in shops – although they are a staple for pavement signs, for example. They make a huge impact through sheer size & you’ll need supporting imagery that lives up to the 420mm x 597mm space available. These are a great opportunity and can take your instore branding to the next level! Use often under-utilised ceiling space with hanging A2 poster holders for the eye-raising posters that get noticed.

    A1 sign holders. The supersize of instore marketing, A1’s 594mm x 841mm is frankly too large to handle for many stores – and, in truth, using two A2 posters often makes more sense. But if you have the available space, it is a great opportunity to create the ultimate high-impact retail store sale signs. 

     

    Contact us today

    If you would like to find out more about how we can help enhance your poster displays, then head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.

    If you have found this blog helpful, you may wish to read our previous blog on Slatwall Display Systems. 

  • Sign holder retail solutions at Wright GPX | The importance of PoP marketing

    Companies spend billions every year on displays and other forms of POP marketing. From a sign holder to a literature stand, investing in the right point-of-purchase displays and programs can truly help boost sales and influence purchases. 

     

    Creating an effective retail display with the use of a sign holder

    Effective sign holder usage throughout your store is a great way to help enhance sales and customer experience. The average consumer is exposed to 3,000 advertising and promotional messages a day and has more than 80,000 items to choose from in a single store visit. With this in mind, a shopper’s intentions can and do change in a split second. For any retailer, developing effective POS is essential to building brands, boosting sales and developing the effective long term relations with customers. In an increasingly competitive market, where competition is virtual as well as real, a creative and enticing POS retail display can contribute to the level of positive experience that consumers are looking for. 

     

    POS retail display & the customer journey

    As the typical shopper walks through a store, their eyes are only still for 200-300 milliseconds at a time. The decision on whether to stick with a familiar brand or buy a rival product is made in just three to seven seconds. Unsurprisingly, six in ten in-store purchases can be classified as impulse buys. With the help of innovative PoS display stands, you can help to guide the customer to exactly where you would like them to be on your shop floor. Once you grasp shoppers’ motivations and needs, you need to understand how they move through your store and use the various zones in the environment -  you can then place your retail sign holders in effective locations throughout the store. 

    Maximizing your POS display program results requires a combination of:

    • great design
    • the effective display of this design using sign holders and POS retail display products
    •  a clear understanding of display economics
    • exceptional execution of all aspects of the display program. 

     

    Contact us today

    If you would like to find out more about choosing the right sign holder for your store, then head to our website today. Alternatively, you can call 800 772 3098 to speak to a member of our helpful and friendly team.

    If you have found this blog helpful, you may wish to read our previous blog on Shop Fitting Services.

     

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