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GPX Group Blog

GPX Group Blog

  • Promoting your in-store event with window sign holders

    Event retailing is considered by many to be one of the best ways to revive the High Street. Creating an in-store event need not be costly or time consuming – but by doing it right, it can have a massive effect on building your brand for medium and long term success. However a lot of the success in a retail event is down to the promotion and advertising beforehand, and here at Wrights GPX, we can help. Using our window sign holders, you can create bright and exciting displays that will entice your customers and create a buzz around your upcoming in-store event.

     

    The importance of communication in retail

    If we had one nugget of advice based on our almost 50 years' in retail display, PoS and PoP,  it is that clear communication is essential if you want to turn interest into sales, visitors into customers, and first timers into loyal brand evangelists. With online research fuelling buying decisions, continuing the messaging through clear communication in-store has never been more important. Of course communication covers many sins - perhaps the most important is how you and the team communicate with customers. This interaction will be the customer’s most important brand ‘touch point’. What are your goals for the day? Make the goals measurable for sales, marketing sign-ups, new customers, etc.

     

    Using window sign holders to build brand awareness and increase sales

    How are you communicating about your event? There are lots of ways to do it and you’ll find lots of solutions here at Wrights GPX. Window sign holders are a great way to target those who are passing your store and we’ve got plenty of A-board poster holders and frames that can help to enhance your display even further. Prints are getting cheaper and cheaper, so a leaflet drop in the area can also be very cost-effective. Poster holders, sign holders, table talkers and shelf barkers can all be used to ensure all your printed communications stay smart and get noticed.

     

    Making sure your customers are well informed

    Be clear about prices, product info and branding. A 2013 survey of Hitachi consumers showed 90% regularly research products online prior to buying them, and 60% of smartphone customers’ research products in store - with this figure rising to 89% for men under 35. In-store displays should support and confirm any previous research – selling the benefits of the products, demonstrating their value and giving consumers a reason to buy TODAY. However, you should also use these everyday communications to build brand awareness. Whether you trade on your style, humour, sense of community, commitment to the environment or having the lowest prices in town, these values need to be reinforced at every opportunity.

     

    In-store event checklist

    By checking off these questions and ensuring your team have the right answers to them, you’ll know when the time is right to host the big day:

    • Is your team ready for the event?
    • Do they know what it is, why it came about and how it can benefit your customers?
    • If you have any offers, deals or discounts related to the event, are the team clear about them and how best to introduce them?
    • How are the team’s non-verbal communications?
    • Are they dressed appropriately?
    • Are they exuding energy and enthusiasm?

     

    Contact us today

    If you are interested in finding out more about our window sign holders then head to our website today. Alternatively, you can call  0800 772 3098 to speak to a member of our helpful and friendly team.

    If you have found this blog helpful, you may wish to read our previous blog on Slatwall Shop Fittings.

  • POS Retail Display Showroom Launched

    We’ve unveiled our POS retail display showroom to include some of our most recent retail & POS display projects, as well as a range of off-the-shelf POS.

    Off-the-shelf POS display products from the Wrights GPX brand include Slatwall shelves, display cases and plinths.  Low level seating is complemented by side tables from our bestselling acrylic table ranges.

    pos retail display showroom

    The showroom was developed by the inhouse design team who were enthused by their work with some of the leading High Street retailers, cosmetic and fashion brands to create a special space celebrating the company’s many achievements as well as offering ideas and styles for future display projects.

    POS retail display showroom

    The room cleverly highlights the Group’s extensive range of services and products. Faux panelling and rich floral print dividers highlight Wrights Plastics' high quality large format print services. Hi-tech meets organic as digital advertising displays sit alongside ontrend faux plants.

    POS retail display showroomThe POS retail display showroom features a selection of the innovative and stylish POS display developed, designed and made for some of the UK’s leading retailers and consumer brands. FSDUs and CTUs highlight the company’s to combine their extensive range of processes to manufacture brand-enhancing POS that remains cost-effective.

    From our Mid West Display brands, tension fabric print LED lightboxes create a stunning focal point.

  • The four P’s | Choosing the right A5 leaflet holder

    If you’re looking for an a5 leaflet holder then you will be faced with many different options to choose from. Here at Wrights GPX, as a leading supplier of PoS solutions including UK made leaflet holders, we’ve put together a brief guide to helping you choose the right holder every time - we call it ‘The Four P’s’.

     

    Purpose - what is the purpose of the A5 Leaflet Holder

    Do you want your a5 leaflet holder to feature a single leaflet or lots of leaflets? Are you looking to place leaflet holders close to individual products or services? Do you want to use leaflet holders on counter tops and reception desks? Do you want to create a statement with the holder?

    For retailers, we’ve got plastic leaflet holders that can be used across the whole store. With such a broad range of PoS solutions available, you can make the most of all of the space available - such as walls and cash desks. Our holders can also be placed next to individual products or ranges to help enhance sales and promote your services even further. This flexibility will allow you to clearly communicate prices, brand information and relevant content.

    For non-retail environments, we’ve got leaflet holders that will help you place important information in front of visitors, members and other users of your services. Our floor standing leaflet holders can be used to display large amounts of leaflets, and are ideal to fill spaces that aren’t often used. If you’re looking to promote something 24/7, you may be interested in our outdoor leaflet holders.

     

    Position - where do you want to put your leaflet holder?

    It is vital that leaflets are placed where they are most likely to be seen and picked up. For example, a 50% sale across certain products should be promoted across the store but most importantly, the advertisement needs to be as close to the actual products as possible. Look at your display, and decide where in the store would be most useful to place it. If it’s about certain products, it needs to be near them, so that it can slowly guide the consumer to the actual product itself. However, if your leaflets are about changes to services or opening hours, they need to be located in a place that the consumer is definitely going to be at - such as the reception desk.

    There’s unlikely to be just one effective place to host your leaflet holder, so it is worth considering different types of literature holders so that you can market effectively in different locations of the store/building.

     

    Print Size - How big are your leaflets?

    Brochures and leaflets come in a wide range of sizes with brochures often in  A4 or A5 sizes and leaflets in A5 or A6. Another common size for a leaflet is 1/3 A4 (also known as DL) - this is  the size of an A4 sheet of paper folded twice along the long side. Be mindful that leaflets can also be printed Landscape (long) or Portrait (tall) and you will need a leaflet holder specifically for landscape or portrait print. With a huge range of Slatwall leaflet holders on offer, you’ll be able to pick the perfect holder for your literature.

     

    Price - Looking for good value accessories

    It is important to look for value and quality when choosing brochure, leaflet and ticket holders as these will be reflecting the value and quality of your business too. Cheap leaflet holders won’t last long and will need to be replaced - and the finish means the material is often opaque, preventing the leaflets being seen in all their full glory. By using established and quality PoS products from our Slatwall accessories range, you can be sure that you’ll be using reliable, presentable and professional goods each time.  

     

    Contact us today

    For more information on our a5 leaflet holders then head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.

    If you have found this blog helpful, you may wish to read our previous blog on Shop Fitting Services.

  • Jewellery Focus GEO Launch Promo Code Terms & Conditions

    1. Promocode JF20 applies 20% discount off the order value when user spends £100 + vat on qualifying products from the GEO jewellery display range
    2. Excludes VAT & Delivery where applicable.
    3. Prices exclude VAT
    4. Free Next Day Delivery available for UK mainland orders only. Orders must be placed by 12noon to quality. Available on working days only. Excludes Saturdays, Sundays & Bank Holidays
    5. Offers expires 23:59 30/06/2019
    6. Only One Use Per Customer
    7. Cannot be used in conjunction with any other offer, discount or promotion
    8. Subject to availability.
  • Are Slatwall shop fittings still a good choice for shop owners?

    A popular choice for shop fittings, Slatwall has been around for a number of years, so it is easy to think it has been surpassed as an option for store owners. But with its low cost and flexibility, alongside its huge range of shelves and accessories, Slatwall is still the best choice for many retailers. Here at Wrights Plastics, we are proud to be leading Point of Sale manufacturers and we stock an extensive selection of Slatwall display solutions and accessories. 

     

    Effective shop fittings

    If you’re looking for shop fittings that will clearly and effectively display goods, then Slatwall offers the best solution. Most of the available wall and floor space can be utilised using Slatwall and it is easy to add Slatwall shelves, racks, trays, troughs and containers to display an unlimited range of products.

    The choice of display shelves is endless and there are lots of specialist options to choose from too if you need something more specific. From Slatwall sports equipment displays to gift wrap, from clothing to stationery, choosing Slatwall will not limit your ability to display products. In fact, because Slatwall is still so popular, the display options continue to grow and meet the needs of new products and consumer behaviour. The ability to tailor and optimise your store, from the floor space right down to what kind of hook to use, is just one of the main reasons why Slatwall provides the ultimate shop fitting.

     

    Maximise shop wall space

    It won’t take long to realise you can cleverly use your Slatwall display and the associated shelves and accessories to make the most of your wall space. And unlike other retail display systems or options, you won’t need any specialist help after your initial shop fit out. Fitting and removing the shelves takes seconds – and no skill!

     

    Cost effective shop displays

    Slatwall is relatively inexpensive compared to more elaborate shop fitting options. Margins are always being squeezed in retail so it is wise to choose a system that helps promote products – including higher margin items – without being too expensive. Marketing and promotional trends are constantly evolving, but the low cost of acrylic Slatwall shelving means you can constantly update and improve your display without eating into your profits. Slatwall shelves and display products are guaranteed to prove an investment in the continuing growth of your business.

     

    Investing in Acrylic

    Look for high quality shelves and display products when it comes to creating Point of Sale displays. Acrylic shelves are long-lasting and the clarity of the acrylic will not obscure any product display – it will always look ‘new’ and will be easier to clean and maintain. Here at Wrights Plastics, we’ve got a wide range of acrylic shelving and accessories to choose from, all of which can support the growth and promotion of your business and its products.

     

    Contact us today

    If you would like to find out more about our shop fittings then head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.

    If you have found this blog helpful, you may wish to read our previous blog on Shop Fitting Services.

     

  • Accessorise, Accessorise, Accessorise | Using Slatwall Display Systems

    Slatwall display systems provide users with the chance to promote their products using a wide range of Slatwall accessories. Here at Wrights Plastics, we are proud to be one of the country’s leading suppliers of Point of Sale solutions - including Slatwall systems. We’ve got the goods to support many different shops and products, so you can rest assured that no matter what type of promotion you have in mind, we can help to enhance it even further.

     

    The benefits of using Slatwall display systems

    Slatwall display systems are incredibly popular due to how versatile they can be. Their panels can be used with various hooks, brackets, and arms, and can be moved around the shop floor with ease. They make a suitable shopfitting system for shops of any size and can support marketing and branding for a wide range of services and merchandise. From clothing and accessories, through to e-cigarettes and stationery, Slatwall accessories will support you with all of your promotional requirements.

     

    Using Slatwall accessories

    Slatwall accessories can be used to display goods, promote products, and communicate with customers. With accessories designed for specialised products and ranges, with Slatwall you have the opportunity to create innovative and creative displays to entice your customers and market your products. Slatwall shelves are extremely handy, but if you are looking to create an effective display, you should consider investing in Slatwall trays, racks, troughs, containers , tiered Slatwall displays and merchandisersSlatwall troughs, boxes and containers in particular are ideal to promote products which can’t be displayed on standard Slatwall shelves. These accessories work in the same way as all other Slatwall shelves but add a whole host of display potential - adding depth, width and interest to your displays has never been easier!

     

    Specialist Slatwall solutions

    Whilst Slatwall is undoubtedly one of the most versatile of PoS solutions on the market, they can also cater to more specific products too. This range of accessories is made for specialist products so that those with more individual requirements can still reap the fantastic benefits that Slatwall has to offer. Some of the accessories from this range includes wrap and card gift displaystennis racket holdersfootball supports, and sunglasses stands.

     

    Contact us today

    If you would like to find out more information about our Slatwall Display Systems then head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful team.

    If you have found this blog helpful, you may wish to read our previous blog on Poster Display Holders.

  • GEO jewellery display stand range is launched

    geo jewellery display stand rangeBold geometric patterns. Delicate patterning. Shimmering High Gloss Finishes. Exceptional Build Quality

    These are just some of the features of the stunning GEO jewellery display range launched today.

    The range includes jewellery display blocks, necklace display stands, watch stands, earring displays and charm bracelet displays.

    The GEO range has been designed by the Wrights GPX design team. With their experience of working alongside High Street retailers and jewellers, they had developed an ontrend collection that mixes contemporary trends with traditional display styles.

    Strong geometric shapes are a dominant theme in the collection. Hexagons, rectangles, cones, semi-circles and triangles are all used to eye-catching effect.

    geo jewellery display stand block

    Aiming to develop flexible displays that can be used season-after-season collection-after-collection, part of the collection features slotted bases and plinths are combined with display blocks to create unique display that can be reconfigured when required.

    Offered largely in High Gloss Black and White finishes designed to enhance the beauty of any jewellery range, we believe GEO jewellery display stand range is destined to become the gold standard in jewellery display.

    Jewellery Display Stand RANGE Made In GB

    geo necklace jewellery display standAs well being designed by the Wrights GPX team, the entire GEO jewellery display range is made at their West Bromwich manufacturing base. Wrights GPX have been committed to UK manufacturing since they were established in 1969. That’s great news for UK jobs and industry, but it has meant their customers have been assured of the best possible quality POS retail display at genuinely low ‘direct’ prices.

    Wrights GPX have a long tradition of supplying durable cost-effective jewellery displays to specialist jewellers and general retailers across the UK and Europe. The GEO range will strengthen their relationship with a collection they aim to develop and grow in response to demand and changing consumer behaviour.

    Sustainable Jewellery Display Stand COLLECTION

    geo earring jewellery display standThe GEO collection has been manufactured from Perspex® acrylic. The Midlands’ retail display specialist has a long relationship with this leading brand, appreciating the range of colours and finishes they manufacture. Perspex’s commitment to sustainable manufacturing also impresses, mirroring Wrights GPX’s aims of reducing the impact on the environment of their activities.

    Perspex® is durable and safe – products manufactured from it have long life spans and do not need to be replaced often. But when longer required these products can be recycled into base material for more products.

    Stylish, durable and excellent value – GEO is go and shaping up for success.

  • 8 Poster Holder Places In Your Shop

    Is your shop missing opportunities to communicate with your customers? We’re going to say the answer is ‘YES’. It’s a common fault – spaces for poster display holders remain empty and that means missed opportunities to build brand, upsell and promote your goods and business. Fear not however, because as leading suppliers of POS solutions, we’ve identified 8 places where you can place those all-important poster holders.

     

    Outside your shop

    You can begin your marketing activity even before yours customers enter the shop. A boards, poster holders, pavement signs and chalkboard A frames are all essential for any High Street shop. They can be a permanent reminder of your shop name, product range, contact details and opening hours and easily catch the eye of people passing by. Using outdoor marketing resources also means you can relay information about new product ranges, promotions and sales and in-store events and activities.

     

    On entrance doors

    Large expanses of clear glass offer a good place to communicate with customers as they both enter & leave your shop. Too much can look untidy so a few simple messages can work best; again, this is an opportunity to entice customers in with promotions and exclusive deals - and to remind them why they should return. Here at Wrights GPX, we've got a range of glass poster holder solutions that can accommodate these requirements.

     

    Window displays

    The classic location for posters - so why do so many businesses miss out on the opportunity? Firstly, variety is essential when it comes to window displays. If you don't keep your marketing display interesting, passing potential customers will be just that – passing. Invest in some poster design that is going to catch the eye – head to a local printer who can offer design services & fast turnarounds so you can continue to update your window display.

     

    In-store displays

    Creating high-impact in-store displays is the perfect way to sell more products and showcase your brand at the same time. Use creating and innovative marketing displays to tell consumers that your brand is all about being different. You can use poster display holders to fit the style and size of the display - make sure you choose the right sizes to ensure your display looks sleek and professional.

     

    Wall space

    Retailers always have lots of wall space and creating the right mix of display and promotion is something learned with experience. But, visit any major High Street retailer you'll be met with a wall space that markets their brand creatively. Having a clear wall space is a great opportunity to go bold and go big with some exciting and enticing marketing. Try using back-lit poster frames or LED lightboxes to add even more impact.

     

    Counter tops and till points

    Even those starting their career in retail quickly learn the value of the space around the till when it comes to promotion and branding. Keeping the space clear and accessible is important, but remember this is an area where customers will be waiting to spend money. Think about the promotional messaging that will get them to keep the wallets open for longer – up-sells, post-purchases, add-on services, loyalty schemes and even return policies.

     

    Shelves

    When it comes to shelf marketing, you need to find an equilibrium between attractive, well stocked shelves and communication around those products. On-shelf marketing shouldn't clutter the shelving or detract attention from the product range but it is essential for confirming the benefits of the product, the prices, and the reasons to buy.  Our shelf poster, sign and ticket holders are available in a wide variety of sizes and can be placed above, on or below the shelf for max effectiveness.

     

    From ceilings and above shelves and stands

    Posters hanging above the eye line can successfully promote without distracting the consumer from the product ranges. Hanging signs are good for way-finding and directional signage – guiding the customer around the store and directing them to where you would like them to end up. However, they can also be used to promote products, promotions and events. There are hanging poster frame options for most ceiling contrition and it's important you take this opportunity to market your business in a bold and creative manner.

     

    Contact us today

    If you would like to find our more about our poster display holders then head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.
    If you have found the blog helpful, you may wish to read our previous blog on Snap Frame Poster Holders.

  • Get Happy With Snap Frame Poster Holders

    Sales of snap frame poster holders are growing – and we take a look at the reasons for the growth in this feature.

    For the uninitiated, snap frames are photo or poster holders whose frame ‘snaps’ into place to hold the print. Usually an acrylic cover protects the print – but this is not compulsory. Buyers find snap frames are easy to use initially and then to update the image when required.  They are usually wall mounted using pre-drilled holes but freestanding snap frames and A-frame snap frames are also readily available.

     

    Why snap frames are on the up

    There are a number of reasons why snap frame poster holders continue to grow in popularity.

     

    Firstly, it is easy to buy high quality snap frames that will last. When buying, look out for frames manufactured from anodised aluminium. Using anodised aluminium adds to the strength and durability of the frame. Look out for a smooth shutting operation. If buying online look for a reputable retailer and check their Returns Policy and any product reviews.

     

    Snap frames are also very popular due to the wide range of colours that they are available in. Although silver snap frames have been considered the ‘classic’ look they can also be purchased in colours such as white, black, red, green & blue. This has meant they can be used in lots of interiors. Kids love the bright colours that look great in their bedroom, and retailers have been able to incorporate the colours in their displays.

     

    Another reason for the expanding sales is their sheer versatility. In homes, in offices, in shops and just about everywhere else snap frames offer a great way to display photos, posters and other print. Smarter looking than standard poster holders, and better value than traditional picture frames snap frames can be used in loads of locations. In standard sizes such as A4 snap frames and A3 snap frames, you can be sure that you’ll be able to find the perfect frame for your print.

     

    More reason to be snap frames happy

    A complete snap frames range might also include tamper resistant and lockable snap frames – ideal when security and peace of mind are important. And silver snap frame light boxes are ideal for retailers, hoteliers, salon owners etc etc – allowing them to create a stunning light-filled display that can be updated really easily. They incorporate high powered LED lighting and can run without servicing for 10,000 hours. For receptions areas, waiting room, exhibitions and trade shows floor standing snap frames are just the job.

     

    Who buys snap frames?

    Firstly, they are perfect for the home – a really smart way to display posters that you love and family photos you treasure. They are ideal for framing memories that last a lifetime – exam certificates, good news letters and newspaper articles. They are brilliant for kids’ bedrooms and playrooms – as one boy band fades away, their posters and pics are easily replaced by pictures of the very coolest new pop sensation.

     

    For businesses, snap frames are invaluable. They are a smart way to frame essential info such as insurance or professional certifications. They complement photos, posters and brand communications. They look brilliant in shops, build brand in cafes and coffee shops and add a smart touch to waiting rooms and reception areas. Exhibitions and trade shows also benefit from snap frames as they can be a durable and smart finishing touch to your exhibition space.

     

    Great value snap frames

    Another reason for their continuing popularity is their price; they have dropped in price as demand grows and competition keeps prices competitive. Beware of cheap imitations, though and look for high quality snap frames – they might be more expensive initially but will offer the best value over the long run.

    Great prices? Loads of colour and sizer options? Lots of uses? Great quality? What’s not to love about snap frames?

     

    Contact us today

    If you would like to find out more information about our snap frame poster holders then head to our website today. Alternatively, call 0121 580 3080 to speak to a member of our helpful and friendly team.

     

    If you have found this blog helpful, you may wish to read our previous blog on Sign & Digital UK.

     

     

  • Why Slatwall is a smart choice for retailers

    Using Slatwall in our shop fitting services means that you pick up the keys to your new shop and realise that the shell has to be turned into a shop – and fast.

    Fitting the shop out has many possible solutions but Slatwall (or Slatfix or Groovewall) remains a popular display system choice for many good reasons – including the huge (and growing) range of Slatwall shelves and accessories that will enable you to display, promote, and sell a limitless range of products.

     

    Shop fitting services

    The shop fitting scheme that you choose will determine the potential retail space available within your store, as well as how it is laid out, how customers move within it and how products will be displayed and advertised to customers. The choice of design affects the entire interior of your store so it is important that you choose the right shop fittings company to execute your plans.

    Slatwall is a little like the ‘open source’ of shopfitting systems – there is a whole community of happy Slatwall users offering advice and inspiration and a whole range of specialists developing Slatwall shelves and display solutions that keep up to date with the latest products and consumer behaviour.

     

    What is a Slatwall?

    Slatwall is a type of shop fitting which uses thin panels (or slats) of wood or acrylic, each separated by a thin gap, to create a versatile, space-efficient and cost-effective display solution. Thanks to the gaps between the slats, it’s possible to attach shelving, hooks and other display accessories quickly and easily, sliding them in and changing them as necessary by sliding them out or lifting them free of the gap.

    Once fitted the Slatwall shelves and display products hold themselves in place by the force of gravity, and don’t require additional work to affix them. This makes Slatwall easy to use (no specialist installation is usually required after your initial fit-out), and makes Slatwall quick to use: it won’t take long to create an impactful display. Acrylic Slatwall shelves are incredible value for money – it is inexpensive to build up a sizeable collection of display items that means you can keep developing your shop display at very little cost. Maintaining customer interest in your display is important – and Slatwall allows you to this easily.

     

    Why Choose Slatwall for your shop fitting?

    Using Slatwall in our shop fitting services means that we can offer unmatched versatility, space efficiency and ease of use. With Slatwall there are no empty spaces and no space that cannot become invaluable retail display space. For retailers of all sizes and types, maximising the available display space is essential for profitability – and Slatwall helps you create a bespoke shopfitting that will achieve this and more.

     

    Can I add Slatwall Shelves

    As mentioned, the sheer range and cost-effectiveness of Slatwall shelves is another reason to opt for Slatwall display.  High quality acrylic shelves are made to be used in even the busiest retail environment and the range of sizes, shapes and styles is a real bonus for smart retailers looking to make the most of their current product range – and to add new products that grow in popularity.

     

    Contact us today

    If you would like to find out more information about our shop fitting services then head to our website today. Alternatively, call 0121 580 3080 to speak to a member of our helpful and friendly team.

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