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You need POS to make your January sales

Image of Sale signsDo we still have January sales? With the shifts in retail over recent years, it seems as if the ‘January’ sales start some time in Dec and end around July. But whatever you call them, effective POS is essential to promote any bargains, sales or reductions.

Perhaps the first lesson when using POS to promote your January sale is that subtlety is out – any retailer needs to use every opportunity to give customers a reason to buy from them. The continued difficult trading conditions mean retailer’s have to work even harder to earn the hard pressed consumer’s attention and loyalty.

The first place a retailer needs to consider is outside the premises. Effective use of A boards and swing signs is essential. What is an ‘effective’ use? Messages that change regularly and that have a clear call to action – ‘limited stock’ ‘today only’ ‘when its gone, its gone’ type messages.

Window space is another key communication area, and we have lots of POS that can help here. Poster holders and effective display items such as plinths and boxes will add interest. It’s important to vary the window layout and key messages to keep the passing public interested.

When planning the January sale, as much time needs to be given to planning the POS and the communications as to the stock lines and prices. Hanging, wall and freestanding sign and poster holders can guide customers through the store, and shelf barkers and on shelf signage can highlight the offers and bargains.

The counter top and areas around checkout are always important, and, while you have your customers in the buying frame of mind – thanks to your fantastic bargains – maximise their good mood with some effective POS around your impulse buys. We have plenty of tubs, trays and boxes to showcase your counter top bargains. Again, you need to make sure you keep rotating the stock and messages to make sure you maximise sales.

Take a look around the website for some POS inspiration – and make sure your January sales kick off a brilliant retail 2013.


Remember to watch this space as we will be releasing a range of great blogs over the coming months. Our readers can also find our Wrights Plastics GPX Facebook page at For all the latest goings on, you can keep up-to-date with Wrights Plastics GPX on Twitter And we also now have an Wrights Plastics GPX Google+ page live at