The UK's leading manufacturer and supplier of point of sale and retail displays


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Point of sale display can add to trade show effectiveness

Trade show tag cloudWe looked last month at how important exhibitions are for finding new business, and how important point of sale display is to make the most of your exhibition stand. As December is often a time for planning the marketing activity for the following year we thought it was a good idea to return to the subject.

There are literally hundreds of Trade Shows and Exhibitions every year and there is probably no B2B or B2C market that does not have a number of events throughout the UK and throughout the year. Some of the most prominent sectors include Advertising Marketing and PR, Amusement and Gaming, Animals and Veterinary, Business Employment Banking Legal HR, Engineering, Gifts and Handicraft, Information Technology Computing Internet, Marine and Boating, Medical Healthcare and Pharmaceuticals and Printing Paper and Packaging.

One telling statistic is that more than 60% of the people who visit your trade show booths or display will tell at least 6 other people about what they saw. Most people attending a trade show will only go to one a year, so it’s vital to your business to have a presence at as many trade shows as possible.

There is a common belief that you need to spend thousands on a stand. That is not true – you have to believe that the product and services you sell are good or interesting enough. You need hardworking and personable staff – and good point of sale display will help you attract visitors and deliver key communications. Of course, you are competing literally side-by-side with competitors so a USP or a unique hook will help.

The available point of sale display is extensive, fit-for-purpose and durable so you will be able to use them time after time.  Useful items will include display stands, brochure holders, A-boards, poster holders, showcard holders, business cards holders and dispensers. As an experienced POS manufacturer we can provide a one stop shop for all your exhibition and trade show needs – and we can offer some advice if needed.


Remember to watch this space as we will be releasing a range of great blogs over the coming months. Our readers can also find our Wrights Plastics GPX Facebook page at For all the latest goings on, you can keep up-to-date with Wrights Plastics GPX on Twitter And we also now have an Wrights Plastics GPX Google+ page live at