The UK's leading manufacturer and supplier of point of sale and retail displays


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Does your new staff know the value of retail display?

Great news. The Grocer Magazine this week reported that retail employment enjoyed the strongest growth since 2009 in the second quarter of 2013. The respected publication reported that figures from the British Retail Consortium (BRC) showed that retail employment rose by 3.7% in the second quarter when compared with a year earlier. Sixteen percent of retailers surveyed – predominantly food retailers – said they planned to increase staffing levels over the next three months, compared with 13% last year, while 4% said they would decrease staffing levels in the same period – on a par with last year.

Most employers will put their staff through an induction programme, but will this include any training on the value of point of sale and retail display? Effective displays are incredibly important to the retail sector – creating brand loyalty, promoting new products, communicating sales and special offers etc etc. The techniques are often learned piecemeal by retailers – but this wealth of knowledge needs to be passed on to new staff as much as information on Health & Safety, cashing up and customer service – in fact, POS should be considered a part of your overall customer service.

How can new staff learn the value of effective retail display? As mentioned above, the employer will have built up invaluable experience so they would be a good place to start. Spend time walking through the store to point out the reasons for the display – what is working and what is not working. Ask new team members to merchandise an area, and get the staff to offer some constructive criticism.

Send the new recruits up the road! Keeping an eye on rivals is always a good idea – but even stores that seem distant competitors can offer effective point of sale ideas through their effective use, for example, of A-boards, shop retail displays, customer loyalty programmes – and much more!

And just as staff is regularly reviewed, review the instore display regularly. Empower (dreadful word but important concept) staff to merchandise and develop retail displays.

There will be training courses and lots of internet support (including many of our blogs) to turn your new staff into retail display demons – great for them and brilliant for the future of your store.