The UK's leading manufacturer and supplier of point of sale and retail displays

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Retail News

  • Christmas Point of Sale – time to start planning

    Christmas point of saleFor customers it seems that Christmas arrive earlier every year – but for retailers it is always an almost year round operation. And this is the time of year to plan your Christmas point of sale.

    Retailers in particular need to use this time to turn back the tide to internet and discount shopping.

    To start your planning, determine what you want your Christmas point of sale to achieve. Communicate clear messages about your stock, prices and offers, of course. But Christmas is a boom time for footfall and effective Christmas point of sale display will help you retain those customers and hopefully create long-term & valuable relationships.

    From a practical point of view, it is likely that you’ll have lots more stock, a bigger range and faster turnover of products without any additional space. So you’ll need the Christmas point of sale to tell more messages in less space. Think of using smaller sign holders and ticket holders, shelf talkers and wobblers to make the most of available space. Ensure signs, posters and tickets are clear & professional looking.

    create clear POS Remember the customer journey begins outside your store so make sure all external space is used – from a traditional pavement signs to effective window displays and communications that are updated regularly throughout the season.

    Christmas is the time for good will to all men & great cross-selling. Use your Christmas POS to upsell, cross-sell and highlight related products across the branch. Use display and promotion areas to maximise these sales activities. Christmas is about gifting so make gift options easy to see & create added income through gift packs and selections.

    Effective Christmas Point of Sale

    POS is for life, not just for Christmas. With so many cost-effective point of sale products, it will not break the marketing budget when ordering extra & they will last season after season so treat your store to the gift that keeps on giving. To be most effective, planning is essential.

  • Even before the goods hit the store, have a clear idea of what product lines will be promoted and the messaging around them.
  • Use a theme, colour or typography to link all your season stock and promotions. Work with your local printer to create some visually strong point of sale collateral.
  • Plan your upsells and cross sells – how will POS achieve this?
  • Plan gifting opportunities & the POS to support this.
  • Plan longer term goals of customer retention – how will POS achieve this?
  • How will POS link with online and social media activity?
  • Merry Christmas point of saleChristmas Point of Sale is for life

    As we said earlier for retailers Christmas is not just the busiest time of the year it should also be generated a disproportionate amount of the annual turnover. That’s not the same as profit and again POS can help foreground higher margin products and brands as well as create additional revenue streams with gifting opportunities etc.

    More importantly retailers can use the massive increase in foot flow and spend to create long term customer relations. Use some of your available space to promote your brand, not just your product range. Create an environment that customers will want to return to throughout the year. Promote instore events and activities and use POS to promote loyalty programme and newsletter opps.

  • Wrights Plastics complete first store fit outs

    Interior of Shebang Network's Daventry shopAfter decades of manufacturing and supplying bespoke and off-the-shelf retail display solutions, we achieved an important milestone recently when we completed our first complete store fit out.

    Our client Shebang has over 20 years experience in the mobile phone industry covering all aspects of mobile phone sales and distribution and are the third largest independent mobile phone retail chain in the UK. They decided to continue to challenge the sector’s largest retailers by establishing a network of shops. With tight budgets and fast turnarounds required, Shebang asked Wrights Plastics for help. We developed a flexible and cost-effective solution that enabled us to complete store fit outs in just hours, not days.

    Flexible cost-effective display solution

    Modular POD unit used as till pointBudgets were tight, deadlines short so we developed a flexible system display solution that could easily be adapted for each store, regardless of its layout. At the heart was a modular pod system. The lightweight pods are placed exactly where they are needed. A single pod can be used as a till point. Link two pods to create a sales desk. Three pods make an eye-catching display unit. They can easily incorporate any branding or promotional print. There is no need for specialist installation or electrics; if power is needed simply position close to a power socket – it really is a case of plug-in and go!

    The system meant that a complete fit out can be completed in hours, not days. We have completed five shop fits for Shebang to date, and hope to complete many more in the near future.

     Just add low cost off the shelf retail display

    Budgets go even further through the use of our great value off-the-shelf display and point-of-sale items. For the completion of the Shebang stores, this included our illuminated display cabinets, mobile phone cradles, motorised display units and slatwall shelving and poster holders. Our in-house graphics team were able to create signage and branding including header boxes and external signage: a one-stop solution that saved time, money and stress for the client.

    If you are interested in how we can help you please contact us on 0121 580 3080

  • Introducing LEDMAG – the flexible LED light box display system.

    LEDMAG magnetic LED light box system from Wrights GPXLEDMAG is a great looking LED light box system that is easy to use, 100% adaptable and designed to create stunning displays in a variety of retail and service locations. No wires, no onsite installation – just a sleek and stylish display system that is low on cost and big on style

    LEDMAG uses magnets so the light boxes can easily be attached easily to the central stylish chromed steel frame – and once connected the frames will automatically light up giving you a truly eye-catching display. Continue reading

  • M&Success as we are awarded prestigious Marks & Spencer contract.

    Sample visual of our plans to revamp M&S Womenswear display Sample visual of our plans to revamp M&S Womenswear display

    We are very pleased to confirm that Wrights GPX have been awarded a valuable retail display contract from the UK’s favourite retailer Marks & Spencer. We are working with them to add add some extra ‘Magic & Sparkle’ to their womenswear collections. The new designs will be launched in over fifty of their top stores beginning next month – and could be seen in many more of their stores across the UK. Continue reading

  • Does your new staff know the value of retail display?

    Great news. The Grocer Magazine this week reported that retail employment enjoyed the strongest growth since 2009 in the second quarter of 2013. The respected publication reported that figures from the British Retail Consortium (BRC) showed that retail employment rose by 3.7% in the second quarter when compared with a year earlier. Sixteen percent of retailers surveyed – predominantly food retailers – said they planned to increase staffing levels over the next three months, compared with 13% last year, while 4% said they would decrease staffing levels in the same period – on a par with last year. Continue reading

  • FSA AND POS: New ruling affects retailers

    Food labellingA ruling this month was labelled a ‘landmark’ decision by the Food Standards Agency – and will have an impact on many independent retailers. The ruling will mean that retailers will need to tighten their ordering on perishable foods – and perhaps step up their POS to improve turnaround times. Continue reading

  • Point of Sale can boost magazine sales

    Lads magazines covered by paper bagsThis month’s controversy over the retail display of ‘lads’ magazines has reminded many retailers of the value of magazines to their businesses. Although overall sales may be declining, they remain an important element for many independent retailers – and effective point of sale can help increase sales and bring many other benefits. Continue reading

  • Is your store ready for the Poundland challenge?

    Cartoon of Poundland shopNews this month that Poundland intend to open 11 stores in eleven days is bound to prove a mixed blessing for local independent retailers, but every challenge brings an opportunity and we believe that retailers can use their experience, imagination and effective retail display and point of sale to fight back. Continue reading

  • Press Release: A Midlands manufacturing success story as West Bromwich firm sets new standard for Marks and Spencer

    A West Bromwich retail display manufacturer has become the first supplier to meet exacting new standards for retailer Marks and Spencer. The achievement has secured a large order for the long established plastics specialists Wrights Plastics and a developing relationship with one of the major retail organisations in the world. Continue reading

  • A manifesto for Mary

    Mary PortasAs Mary Portas heads back onto our screens and into the High Street, we thought it would be a good time for us to let the world know some of our ideas for generating life back into our town and City centres. Why are we concerned? Continue reading

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