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Retail Display

  • The four P’s | Choosing the right A5 leaflet holder

    If you’re looking for an a5 leaflet holder then you will be faced with many different options to choose from. Here at Wrights GPX, as a leading supplier of PoS solutions including UK made leaflet holders, we’ve put together a brief guide to helping you choose the right holder every time - we call it ‘The Four P’s’.

     

    Purpose - what is the purpose of the A5 Leaflet Holder

    Do you want your a5 leaflet holder to feature a single leaflet or lots of leaflets? Are you looking to place leaflet holders close to individual products or services? Do you want to use leaflet holders on counter tops and reception desks? Do you want to create a statement with the holder?

    For retailers, we’ve got plastic leaflet holders that can be used across the whole store. With such a broad range of PoS solutions available, you can make the most of all of the space available - such as walls and cash desks. Our holders can also be placed next to individual products or ranges to help enhance sales and promote your services even further. This flexibility will allow you to clearly communicate prices, brand information and relevant content.

    For non-retail environments, we’ve got leaflet holders that will help you place important information in front of visitors, members and other users of your services. Our floor standing leaflet holders can be used to display large amounts of leaflets, and are ideal to fill spaces that aren’t often used. If you’re looking to promote something 24/7, you may be interested in our outdoor leaflet holders.

     

    Position - where do you want to put your leaflet holder?

    It is vital that leaflets are placed where they are most likely to be seen and picked up. For example, a 50% sale across certain products should be promoted across the store but most importantly, the advertisement needs to be as close to the actual products as possible. Look at your display, and decide where in the store would be most useful to place it. If it’s about certain products, it needs to be near them, so that it can slowly guide the consumer to the actual product itself. However, if your leaflets are about changes to services or opening hours, they need to be located in a place that the consumer is definitely going to be at - such as the reception desk.

    There’s unlikely to be just one effective place to host your leaflet holder, so it is worth considering different types of literature holders so that you can market effectively in different locations of the store/building.

     

    Print Size - How big are your leaflets?

    Brochures and leaflets come in a wide range of sizes with brochures often in  A4 or A5 sizes and leaflets in A5 or A6. Another common size for a leaflet is 1/3 A4 (also known as DL) - this is  the size of an A4 sheet of paper folded twice along the long side. Be mindful that leaflets can also be printed Landscape (long) or Portrait (tall) and you will need a leaflet holder specifically for landscape or portrait print. With a huge range of Slatwall leaflet holders on offer, you’ll be able to pick the perfect holder for your literature.

     

    Price - Looking for good value accessories

    It is important to look for value and quality when choosing brochure, leaflet and ticket holders as these will be reflecting the value and quality of your business too. Cheap leaflet holders won’t last long and will need to be replaced - and the finish means the material is often opaque, preventing the leaflets being seen in all their full glory. By using established and quality PoS products from our Slatwall accessories range, you can be sure that you’ll be using reliable, presentable and professional goods each time.  

     

    Contact us today

    For more information on our a5 leaflet holders then head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.

    If you have found this blog helpful, you may wish to read our previous blog on Shop Fitting Services.

  • Selling Pick and Mix - Everything you need to know

    Pick and Mix remains as popular today as ever. It seems that, despite health and dietary concerns, we still have a sweet tooth to be satisfied. Today, the Pick and Mix market includes traditional Pick and Mix, loose sweets and a growing ‘Retro’ market. ‘Old fashioned sweet shops’ are a popular and growing trend, where shoppers can take advantage of packed sweet stands full of boiled sweets, liquorice, and bonbons.

     

    A growing industry

    Research shows that the confectionery market is worth more than £5.5bn, with the sweet sector making up a substantial £1.3bn of sales (Nielsen). Plus, its impulse nature (“I’ll just grab some sweets on the way home”) makes it a popular choice for convenience stores and local ‘corner shop’ retailers - with convenience accounting for nearly a quarter (24%) of total confectionery sales. There is also a growing number of ‘Retro’ sweet shops found in major cities, tourist venues and ‘farmers' market’ food events. Here at Wrights GPX, as a leading supplier and manufacturer of PoS solutions, we’ve got everything you need to equip your sweet store with - including confectionery displays, stands, and scoops.

     

    The origin of Pick and Mix

    It is a well-known fact that Pick and Mix began in the USA thanks to legendary retailer Frank Woolworth. The Woolworth Museum details how Pick and Mix was an essential ingredient of his first store in 1886, and by 1910 sweets were also a part of the UK chain. Although the sweets were incredibly popular with shoppers early on, the firm only adopted the customer nickname 'pick n mix' in the 1950s, years after it was first used. By the 1930s Woolworth’s had established themselves as the UK’s leading confectionery retailer and Pick and Mix was a major bestseller.  Woolworths closed in November 2008, but this merely temporarily halted the growth of Pick and Mix sweets. With high margins, the product range found itself in more and more locations: retailers, of course but also petrol forecourts, theatres, charity events and fundraisers, weddings and kids parties.

     

    Pick and Mix Sweet Stands

    Storing, dispensing and displaying is low-cost, with a wide range of Pick and Mix stands, sweet dispensers and sweet stands available. This century has seen the appearance of many Retro confectionery shops, both in the High Street and online. The non-individually wrapped market is valued at around £800m so it is easy to see why so many people want a ‘bite’ of the market. Here at Wrights GPX, we can help you create the perfect retail environment for selling sweets and confectionery. With a wide range of quality and cost-effective sweet accessories on offer, you can be sure to find exactly what you need with us.  Our pick and mix dispensers are available in different sizes, and with different pick n mix stands available too, you can create the perfect set up for your shoppers.

     

    Contact us today

    If you would like to find out more about our sweet dispensers and sweet stands, head to our website today. Alternatively, call 0800 772 3098 to speak to a member of our helpful and friendly team.

    If you have found this blog helpful, you may wish to read our previous blog on Choosing the Right Leaflet Holder.

  • Top display ideas that we loved at Autumn Fair

    Autumn Fair was great! What Spring Fair’s little sister lacks in size it makes up for in ideas & inspiration (and enthusiasm). Each year we are amazed at the thought, hard work and dedication that goes in to creating so many stand-out stands!

    As the masters of retail display & Point of Sale display we use Autumn Fair as a guide to what’s hot in the world of display. So here are some of our favourite things from this year’s exhibition.

    1. There’s a whole load of faking going on

    Faux plants are everywhere this year. We’ve been using then in lots of interior displays and this years Autumn Fair confirmed this a definite trend for 2019. There seems to be no end to the types of faux plants and flowers on offer – so realistic, so colourful and such a great finishing touch to the display of lots of different products.

    1. Rustic Renaissance

    Perhaps it’s a concern for the environment, perhaps its another retro trend or perhaps its just because it simply looks so good, but the rustic look is in and everywhere. From subtle display touches to all over concepts, rustic displays are adding a touch of Arcadian elegance to lots of different window & interior displays.

    1. Deep and Warm & Hot

    Following on from the above, the hot colour trends for the season are deep earthy tones. This palette adds warmth and richness to any interior or display, creating an aura of calm and connecting with the customer on an organic way. Use in blocks or add subtle touches of these tones through fabric, paint or products used.

    1. Down Mexico Way

    Again, not unconnected with the above two trends for the organic & authentic Mexican-inspired designs are also much in evidence. From the wisdom of Mayan civilization to Freda Khalo modernism Mexico offers a rich colour palette and patterning that simply inspires eye-catching displays.

    1. Black is where its at

    Has white become passé? After so many years of high gloss, high sheen clean cut white displays, display may be shifting in the opposite direction and embracing the black. Again the look is more low-fi than ultra slick with a strong use of matts and low sheen finishes that seem to work well with lots of product ranges – from low tech & organic to hi-tech & funky.

    Were you at Autumn Fair as an visitor or exhibitor? Do you agree with us or did you spot some other display trends? Was the Fair worth attending? We’d love to read your take on the event.

  • Christmas Point of Sale – time to start planning

    Christmas point of saleFor customers it seems that Christmas arrive earlier every year – but for retailers it is always an almost year round operation. And this is the time of year to plan your Christmas point of sale.

    Retailers in particular need to use this time to turn back the tide to internet and discount shopping.

    To start your planning, determine what you want your Christmas point of sale to achieve. Communicate clear messages about your stock, prices and offers, of course. But Christmas is a boom time for footfall and effective Christmas point of sale display will help you retain those customers and hopefully create long-term & valuable relationships.

    From a practical point of view, it is likely that you’ll have lots more stock, a bigger range and faster turnover of products without any additional space. So you’ll need the Christmas point of sale to tell more messages in less space. Think of using smaller sign holders and ticket holders, shelf talkers and wobblers to make the most of available space. Ensure signs, posters and tickets are clear & professional looking.

    create clear POS Remember the customer journey begins outside your store so make sure all external space is used – from a traditional pavement signs to effective window displays and communications that are updated regularly throughout the season.

    Christmas is the time for good will to all men & great cross-selling. Use your Christmas POS to upsell, cross-sell and highlight related products across the branch. Use display and promotion areas to maximise these sales activities. Christmas is about gifting so make gift options easy to see & create added income through gift packs and selections.

    Effective Christmas Point of Sale

    POS is for life, not just for Christmas. With so many cost-effective point of sale products, it will not break the marketing budget when ordering extra & they will last season after season so treat your store to the gift that keeps on giving. To be most effective, planning is essential.

  • Even before the goods hit the store, have a clear idea of what product lines will be promoted and the messaging around them.
  • Use a theme, colour or typography to link all your season stock and promotions. Work with your local printer to create some visually strong point of sale collateral.
  • Plan your upsells and cross sells – how will POS achieve this?
  • Plan gifting opportunities & the POS to support this.
  • Plan longer term goals of customer retention – how will POS achieve this?
  • How will POS link with online and social media activity?
  • Merry Christmas point of saleChristmas Point of Sale is for life

    As we said earlier for retailers Christmas is not just the busiest time of the year it should also be generated a disproportionate amount of the annual turnover. That’s not the same as profit and again POS can help foreground higher margin products and brands as well as create additional revenue streams with gifting opportunities etc.

    More importantly retailers can use the massive increase in foot flow and spend to create long term customer relations. Use some of your available space to promote your brand, not just your product range. Create an environment that customers will want to return to throughout the year. Promote instore events and activities and use POS to promote loyalty programme and newsletter opps.

  • Why should I improve my High Street presence in these digital times?

    Indications are that online shopping is on the up. However, this does not mean the death of the High Street - much online purchasing is driven by the High Street.

    A strong High Street presence will enhance your brand awareness. When choosing which of the search results to ‘click’ on, a recognisable name draws attention.

    Improve your High Street presenceThe knowledge that a physical office exists where there is the chance to speak face-to-face with an expert increases clients’ trust in the brand. So while people often hit the High Street as more of a social occasion or in search of inspiration, engagement is key to make sure you get noticed.

    In short, its all about balance – your office window display is your biggest advert; it is most likely the first impression that you give both Off and Online so make sure it emits the right message for your business.

    If you think that your window display is in need of a facelift then get in touch with our sister company Mid West Displays. From site visit and design to customer support & installations they offer the complete package. They’ll use their expertise to ensure you make the most of your biggest advertising space – delivering brand recognition and boosting sales.

    High Street window display from Mid West DisplaysTo get the ball rolling, send Mid West Displays a photo of your window(s) with the glass size and the display styles you prefer and they will provide a mock-up design of your window and a quote for your consideration, this is a completely free service.

    Email: michelle@midwestdisplays.co.uk or call us direct to discuss your requirements: 01743 465531

    Request our new 2015 brochure (this can be posted or downloaded): http://www.midwestdisplays.co.uk/content/brochure

    Visit Mid West Displays Online at http://www.midwestdisplays.co.uk for product information and inspiration in our gallery.

    Why not visit them at their Showroom and Factory in the Midlands where you can see their product range and speak to the experts face-to-face.

  • Acrylic display blocks reduced by 20% this week only

    20% off acrylic display blocksAcrylic display blocks are reduced by a generous 20% this week only (Jan 25th-31st) at Wrights GPX

    We have an unbeatable range of acrylic display blocks for you to choose from. There are two great finishes: classic clear and a stunning frosted finish. Plus there are 15 (yes 15!) different size options for you to choose from – with a range of heights, widths and depths. Pick and mix to create truly eye-catching displays for a range of products. Use them throughout the store to maximise your sales and include them as part of your Trade Show or Exhibition display. These versatile acrylic display blocks are manufactured by us in the UK and are durable, easy to clean and very stylish.

    How to claim your 20% discount off acrylic display blocks

    1. Go to http://www.gpxgroup.com/acrylic-display-blocks
    2. SKUs PS9260-9274/ PS9361-9366 are included in this promotion
    3. When you’ve finished ordering go to MY CART and in the field marked DISCOUNT CODES enter code BLOCK1 – your cart will be recalculated with 20% off the price of these products
    4. The discount applies to any volume – from a single item to a bulk order and your MULTI BUY DISCOUNT is unaffected
    5. The discount does not apply to the delivery charges or VAT.
    6. There is no limit to the amount of times you can use the code but it expires at 23:59 on 31st Jan 2016

    REMEMBER – Until the 31/01/16 we are offering FREE DELIVERY on all orders with a value of £100 or more. This applies to NEXT DAY DELIVERY SERVICE for orders received by noon (Mon – Thurs. Orders received after 12pm on a Thurs will be sent on the next working day) 

  • LEDMAG adds display unit with illuminated shelves

    LEDMAG display stand with illuminated shelvesLEDMAG, the Italian LED light frame display system, has extended its range and added a smart display unit with illuminated shelves.

    The frames are available in a freestanding or wall mounted options. Manufactured in a stunning chromed steel finish frame, the unit requires no specialist installation. Simply plug in to the nearest power socket and you are ready to create a stunning illuminated display.

    The illuminated shelves attach to the frame using powerful magnets. That means the shelf is held securely in place but also means it can easily be repositioned to support a wide range of products. The LED shelves give off a bright but subtle illumination that complements any range of products. The underside of each shelf has a mirrored finish and a further LED strip that means it provides a subtle downlight on the shelf below.

    Subtle illuminated shelves for high end displays.

    The illuminated shelves are offered in two sizes and sold separately.

    The LEDMAG display frames are brilliant for retail, hotels, waiting rooms or reception areas as well as Trade Shows and exhibitions. We offer multi-buy discounts on the range.

    LEDMAG illuminated shelvesThese stylish display units with their smart illuminated shelves are perfect for a range of high end products such as jewellery, watches, perfumes, cosmetics, accessories, gifts and many, many more.

    Wrights Plastics GPX is the exclusive UK distributor of the LEDMAG range of estate agent displays systems and LED displays. LEDMAG is manufactured in Italy by Tecnostyl. Tecnostyl is an established Italian brand having been in business since 1948. The Milan-based business began diversifying in the middle of the 90's to target the office products sector whilst continuing to focus on its traditional image as a manufacturer of high quality, functional products.

    To find out more about the range go here

     

  • Save up to 25% in our biggest ever retail display and POS sale

    big january saleWe are delighted to announce our biggest ever January – with savings of up to 25% on selected lines and FREE delivery on all orders over £100 throughout January.

    Each week during January we offer a discount on selected items from our massive range of retail display and POS items. Simply visit our website www.gpxgroup.com each week to access your money off code – you can get up to 25% off selected items in the range.

    Our January retail display and POS sale in detail

    Between 4th – 10th January you’ll be able to get a massive 25% discount on selected leaflet holders and brochure dispensers. Most items in our range are included in the sale and we’ve 100s of leaflet holders and brochure dispensers to choose from – all sizes and all styles. (All items beginning LD40 or LD41 are included in the offer.)

    The following week (11th – 17th) you can get 10% off our massive range of poster holders and sign holders. There are dozens to choose from so it’s time to spend, spend, spend and save, save, save.

    Our ‘sweet’ offer during 18th – 24th is 10% off our massively popular range of Pick n Mix stands and sweet dispensers.

    Acrylic display blocksAnd finally between 25th – 31st January we have a generous 20% of our stylish range of acrylic display blocks. SKUs PS9260-9274 & PS9361-9366 are included in the offer.

    There has never been a better time to stock up on the retail display stands and POS items to see you through the year – and don’t forget FREE delivery on all your January orders over £100.

    Visit the website during January to access those valuable discount codes.

    And don’t forget – you’ll receive 10% off your next order simply by signing up to our mailing list. Could we get any more generous?

  • Leaflet Holders

    Freestanding leaflet holder Freestanding leaflet holder

    As you might guess, leaflet holders come in a wide range of shapes and sizes to suit your need, budget and style.

    Leaflet holders are also known as leaflet dispensers, brochure holders and brochure dispensers. They are designed simply to hold and display printed literature such as leaflets, brochures, price lists, product information – in fact the list is pretty endless.

    Choosing a leaflet holder

    The first thing you need to know is the size of the print to be put in the holder. Most ranges come in a range of fairly standard sizes, of which the most popular are

    A4 leaflet holders – A4 is perhaps the most common print size

    A5 leaflet holders – at half the size of A4, this size is often used for print and price lists etc

    1/3 A4 leaflet holders – sometimes known as DL, this is a popular size for menus and leaflets.

    Additionally, it is possible to buy holders for larger or even smaller sizes – from A3 to A7. Bespoke sizes are rare and costly.

    Acrylic leaflet holders

    Most modern leaflet holders are manufactured from acrylic. Acrylic is lightweight, easy to clean and maintain, virtually shatterproof and very adaptable into different shaped and colours. If quality high impact acrylic is used then most leaflet dispensers will withstand lots of everyday use. And acrylic is not expensive so it is cost-effective. Using smart dispensers ensures your printed literature looks good and can be placed where it needs to be – in front of your customers and clients.

    Wall mounted holders

    There are a wide range of wall mounted leaflet holders including single tier holders, multi-tier holders, outdoor holders and multi-pocket dispensers. Some designs can be used for wall mounting and freestanding but others can only be used when attached to the wall – usually with pre-drilled holes. As it is lightweight, acrylic is a great material for wall mounting.

    Freestanding leaflet dispensers

    Freestanding dispensers can be used on counter tops, reception desks, in waiting rooms and are especially useful in hotels, cafes and other hospitality environments. They are completely flexible so be moved around and re-used as required. Again, the durability of acrylic means it is an ideal material and again designs come in a range of standard sizes as well as single and multi-tier options.

    Slat fix leaflet dispensers

    For retailers with a slatboard or slatwall interior, it’s good to know there is a low-cost range of slat fix leaflet holders especially designed to help you make the most of your slatboard display – and to ensure essential printed info is seen by customers each time, every time. As one of the UK’s leading manufacturer of slatwall shelving and related items, its clear our quality or range cannot be beaten.

    And there’s more – check out our range of floor standing leaflet holders and carousels for brochures, magazines and newspapers.

    Who needs leaflet holders?

    The list is endless. In fact wherever you have print you’ll need a holder/dispenser to keep the print looking smart and always in front of the customer. Shops, retailers, estate agents, travel agents, waiting room and reception area, showrooms and workrooms, trade shows and exhibitions – the list goes on.

    Get branded leaflet holders

    To add an extra touch of class, it is often possible to get leaflet dispensers branded with the company logo. For a perhaps small extra cost, the effect can be very effective – adding a real touch of class to your sales/work environment and supporting your brand.

  • Wrights Plastics GPX prove a safe bet for Coral

    Coral logoWe are delighted to add another big name brand to our roster of clients as we have been appointed to work for Coral – one of the UK’s biggest bookmakers.

    After a competitive tender and lots of hard work by the team we were appointed to manufacture and supply of over 5000 in-store coupon dispensers annually. However, so impressed were Coral that the project has been extended to include other items including printed poster panels.

    Andy Watkins, Commercial Director at Wrights Plastics GPX, said  “We are delighted with our latest contract win. Coral are one of the ‘Big 3’ UK bookmakers and a major High Street name. They demand outstanding quality and service from suppliers and we are pleased to be appointed to their roster.”

    Wrights Plastics GPX announce Coral contract winThe contract will help secure jobs and investment at our West Bromwich base. We recently announced the recruitment of senior staff and further investment in machinery but Andy believes there may be more good news to come. “We are in negotiations with some major brands and I hope we can announce some more ‘wins’ very shortly.”

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