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poster holders

  • Promoting your in-store event with window sign holders

    Event retailing is considered by many to be one of the best ways to revive the High Street. Creating an in-store event need not be costly or time consuming – but by doing it right, it can have a massive effect on building your brand for medium and long term success. However a lot of the success in a retail event is down to the promotion and advertising beforehand, and here at Wrights GPX, we can help. Using our window sign holders, you can create bright and exciting displays that will entice your customers and create a buzz around your upcoming in-store event.

     

    The importance of communication in retail

    If we had one nugget of advice based on our almost 50 years' in retail display, PoS and PoP,  it is that clear communication is essential if you want to turn interest into sales, visitors into customers, and first timers into loyal brand evangelists. With online research fuelling buying decisions, continuing the messaging through clear communication in-store has never been more important. Of course communication covers many sins - perhaps the most important is how you and the team communicate with customers. This interaction will be the customer’s most important brand ‘touch point’. What are your goals for the day? Make the goals measurable for sales, marketing sign-ups, new customers, etc.

     

    Using window sign holders to build brand awareness and increase sales

    How are you communicating about your event? There are lots of ways to do it and you’ll find lots of solutions here at Wrights GPX. Window sign holders are a great way to target those who are passing your store and we’ve got plenty of A-board poster holders and frames that can help to enhance your display even further. Prints are getting cheaper and cheaper, so a leaflet drop in the area can also be very cost-effective. Poster holders, sign holders, table talkers and shelf barkers can all be used to ensure all your printed communications stay smart and get noticed.

     

    Making sure your customers are well informed

    Be clear about prices, product info and branding. A 2013 survey of Hitachi consumers showed 90% regularly research products online prior to buying them, and 60% of smartphone customers’ research products in store - with this figure rising to 89% for men under 35. In-store displays should support and confirm any previous research – selling the benefits of the products, demonstrating their value and giving consumers a reason to buy TODAY. However, you should also use these everyday communications to build brand awareness. Whether you trade on your style, humour, sense of community, commitment to the environment or having the lowest prices in town, these values need to be reinforced at every opportunity.

     

    In-store event checklist

    By checking off these questions and ensuring your team have the right answers to them, you’ll know when the time is right to host the big day:

    • Is your team ready for the event?
    • Do they know what it is, why it came about and how it can benefit your customers?
    • If you have any offers, deals or discounts related to the event, are the team clear about them and how best to introduce them?
    • How are the team’s non-verbal communications?
    • Are they dressed appropriately?
    • Are they exuding energy and enthusiasm?

     

    Contact us today

    If you are interested in finding out more about our window sign holders then head to our website today. Alternatively, you can call  0800 772 3098 to speak to a member of our helpful and friendly team.

    If you have found this blog helpful, you may wish to read our previous blog on Slatwall Shop Fittings.

  • 8 Poster Holder Places In Your Shop

    Is your shop missing opportunities to communicate with your customers? We’re going to say the answer is ‘YES’. It’s a common fault – spaces for poster display holders remain empty and that means missed opportunities to build brand, upsell and promote your goods and business. Fear not however, because as leading suppliers of POS solutions, we’ve identified 8 places where you can place those all-important poster holders.

     

    Outside your shop

    You can begin your marketing activity even before yours customers enter the shop. A boards, poster holders, pavement signs and chalkboard A frames are all essential for any High Street shop. They can be a permanent reminder of your shop name, product range, contact details and opening hours and easily catch the eye of people passing by. Using outdoor marketing resources also means you can relay information about new product ranges, promotions and sales and in-store events and activities.

     

    On entrance doors

    Large expanses of clear glass offer a good place to communicate with customers as they both enter & leave your shop. Too much can look untidy so a few simple messages can work best; again, this is an opportunity to entice customers in with promotions and exclusive deals - and to remind them why they should return. Here at Wrights GPX, we've got a range of glass poster holder solutions that can accommodate these requirements.

     

    Window displays

    The classic location for posters - so why do so many businesses miss out on the opportunity? Firstly, variety is essential when it comes to window displays. If you don't keep your marketing display interesting, passing potential customers will be just that – passing. Invest in some poster design that is going to catch the eye – head to a local printer who can offer design services & fast turnarounds so you can continue to update your window display.

     

    In-store displays

    Creating high-impact in-store displays is the perfect way to sell more products and showcase your brand at the same time. Use creating and innovative marketing displays to tell consumers that your brand is all about being different. You can use poster display holders to fit the style and size of the display - make sure you choose the right sizes to ensure your display looks sleek and professional.

     

    Wall space

    Retailers always have lots of wall space and creating the right mix of display and promotion is something learned with experience. But, visit any major High Street retailer you'll be met with a wall space that markets their brand creatively. Having a clear wall space is a great opportunity to go bold and go big with some exciting and enticing marketing. Try using back-lit poster frames or LED lightboxes to add even more impact.

     

    Counter tops and till points

    Even those starting their career in retail quickly learn the value of the space around the till when it comes to promotion and branding. Keeping the space clear and accessible is important, but remember this is an area where customers will be waiting to spend money. Think about the promotional messaging that will get them to keep the wallets open for longer – up-sells, post-purchases, add-on services, loyalty schemes and even return policies.

     

    Shelves

    When it comes to shelf marketing, you need to find an equilibrium between attractive, well stocked shelves and communication around those products. On-shelf marketing shouldn't clutter the shelving or detract attention from the product range but it is essential for confirming the benefits of the product, the prices, and the reasons to buy.  Our shelf poster, sign and ticket holders are available in a wide variety of sizes and can be placed above, on or below the shelf for max effectiveness.

     

    From ceilings and above shelves and stands

    Posters hanging above the eye line can successfully promote without distracting the consumer from the product ranges. Hanging signs are good for way-finding and directional signage – guiding the customer around the store and directing them to where you would like them to end up. However, they can also be used to promote products, promotions and events. There are hanging poster frame options for most ceiling contrition and it's important you take this opportunity to market your business in a bold and creative manner.

     

    Contact us today

    If you would like to find our more about our poster display holders then head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.
    If you have found the blog helpful, you may wish to read our previous blog on Snap Frame Poster Holders.

  • How to choose a poster holder

    How to choose a poster holderA poster holder or sign holder will ensure your posters, photos and branding information can be positioned where you need it for max effect and it will also keep print looking good and lasting longer. In this blog we help you choose the best poster holder for your need.

    1.     When to use a poster holder

    Communication is the key to successful retailing so think of all the opportunities for communication – and chances are you’ll need a poster holder or sign holder. Opportunities include:

    • Outside your shop
    • On entrance doors
    • Window displays
    • Instore displays
    • Wall space
    • Counter tops and till points
    • Shelves
    • From ceilings and above shelves and stands
    • Gondola ends

     

    You’ve got a great story to tell so don’t be shy of telling people about: prices, brand info, product info, latest ranges, special offers, loyalty schemes, mailing list sign up + lots, lots more.

    Top Tip: Review your opportunities for communicating with customers

    2.     Poster Holder Size

    The basic decision is the size of the holder. Print still comes in traditional formats - sometimes a little confusing – and most commonly in ‘A’ sizes, all in proportion to each other and covering all eventualities from a massive 4AO to a tiny A10. So the first thing is to find out the A size of the print and choose the poster holder to suit. Or alternatively make sure anything you get printed is printed to a conventional A-size. In reality, A6 (postcard size) to A2 are perhaps most commonly used in retail with A4 the most used sized. Also don’t forget that these sizes will also usually come in two orientations – landscape (long ways) and portrait (upright) and it is very important to check you are ordering the right orientation when you buy your poster holders.

    Top Tip: Always check print size and orientation

    3.     Poster Holder Position

    Where will the poster or sign be placed? Poster holders come with fixings to enable them to be: hung from ceilings and shelves; wall mounted, or freestanding for use on counters and displays, etc. Many poster holders offer a number of alternate fixings so these are a smart choice to make the most of your spend. There are also more specialised fixings such as Slat fix for use with Slatwall, magnetic fixings and self-adhesive pads can also be used. Shelf barkers and talkers are designed for use on shelves. Some holders come with useful leaflet dispensers.  More expensive poster and sign holders such as clip frames are usually fixed more permanently in position. And A frames and pavement signs are a brilliant way to draw in passing traffic.

    Top Tip: Order poster holders that can be used exactly where you need them to boost sales

    4.     Poster Holder Material

    PVC is used for the cheapest poster and sign holders. It is durable but not as hard wearing as acrylic so use in less busy retail environments or where budget is limited.  Acrylic is hardwearing and can be used in even the busiest retail environments. It is shatterproof and durable. It is easy to keep clean with just a cloth and warm water. But not all acrylic is the same so beware cheap imitations as these are not a good investment. Thicker acrylic is used in more permanent poster holders.

    Top Tip: Acrylic is a good choice for retailers – great value and long lasting

  • Save up to 25% in our biggest ever retail display and POS sale

    big january saleWe are delighted to announce our biggest ever January – with savings of up to 25% on selected lines and FREE delivery on all orders over £100 throughout January.

    Each week during January we offer a discount on selected items from our massive range of retail display and POS items. Simply visit our website www.gpxgroup.com each week to access your money off code – you can get up to 25% off selected items in the range.

    Our January retail display and POS sale in detail

    Between 4th – 10th January you’ll be able to get a massive 25% discount on selected leaflet holders and brochure dispensers. Most items in our range are included in the sale and we’ve 100s of leaflet holders and brochure dispensers to choose from – all sizes and all styles. (All items beginning LD40 or LD41 are included in the offer.)

    The following week (11th – 17th) you can get 10% off our massive range of poster holders and sign holders. There are dozens to choose from so it’s time to spend, spend, spend and save, save, save.

    Our ‘sweet’ offer during 18th – 24th is 10% off our massively popular range of Pick n Mix stands and sweet dispensers.

    Acrylic display blocksAnd finally between 25th – 31st January we have a generous 20% of our stylish range of acrylic display blocks. SKUs PS9260-9274 & PS9361-9366 are included in the offer.

    There has never been a better time to stock up on the retail display stands and POS items to see you through the year – and don’t forget FREE delivery on all your January orders over £100.

    Visit the website during January to access those valuable discount codes.

    And don’t forget – you’ll receive 10% off your next order simply by signing up to our mailing list. Could we get any more generous?

  • Introducing LEDMAG – the flexible LED light box display system.

    LEDMAG magnetic LED light box system from Wrights GPXLEDMAG is a great looking LED light box system that is easy to use, 100% adaptable and designed to create stunning displays in a variety of retail and service locations. No wires, no onsite installation – just a sleek and stylish display system that is low on cost and big on style

    LEDMAG uses magnets so the light boxes can easily be attached easily to the central stylish chromed steel frame – and once connected the frames will automatically light up giving you a truly eye-catching display. Continue reading

  • Barbeque up some hot sales this summer

    Burgers on a BBQOK, its seems a little ambitious given what feels like the longest winter ever but retailers need to be optimists if nothing else and now is the time to look ahead for a long hot summer of long hot sales. Of course, effective POS display can help turn sales hot, hot, hot. Continue reading

  • Point of sale display can add to trade show effectiveness

    Trade show tag cloudWe looked last month at how important exhibitions are for finding new business, and how important point of sale display is to make the most of your exhibition stand. As December is often a time for planning the marketing activity for the following year we thought it was a good idea to return to the subject. Continue reading

  • Everything you need to know about poster holders

    All about poster holdersPoster holders are a great way to display branding, product information and other essential communications. They keep any print looking good and lasting longer so they are a good investment as well as a great sale aid. Continue reading

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