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poster holders

  • How to choose a poster holder

    How to choose a poster holderA poster holder or sign holder will ensure your posters, photos and branding information can be positioned where you need it for max effect and it will also keep print looking good and lasting longer. In this blog we help you choose the best poster holder for your need.

    1.     When to use a poster holder

    Communication is the key to successful retailing so think of all the opportunities for communication – and chances are you’ll need a poster holder or sign holder. Opportunities include:

    • Outside your shop
    • On entrance doors
    • Window displays
    • Instore displays
    • Wall space
    • Counter tops and till points
    • Shelves
    • From ceilings and above shelves and stands
    • Gondola ends

     

    You’ve got a great story to tell so don’t be shy of telling people about: prices, brand info, product info, latest ranges, special offers, loyalty schemes, mailing list sign up + lots, lots more.

    Top Tip: Review your opportunities for communicating with customers

    2.     Poster Holder Size

    The basic decision is the size of the holder. Print still comes in traditional formats - sometimes a little confusing – and most commonly in ‘A’ sizes, all in proportion to each other and covering all eventualities from a massive 4AO to a tiny A10. So the first thing is to find out the A size of the print and choose the poster holder to suit. Or alternatively make sure anything you get printed is printed to a conventional A-size. In reality, A6 (postcard size) to A2 are perhaps most commonly used in retail with A4 the most used sized. Also don’t forget that these sizes will also usually come in two orientations – landscape (long ways) and portrait (upright) and it is very important to check you are ordering the right orientation when you buy your poster holders.

    Top Tip: Always check print size and orientation

    3.     Poster Holder Position

    Where will the poster or sign be placed? Poster holders come with fixings to enable them to be: hung from ceilings and shelves; wall mounted, or freestanding for use on counters and displays, etc. Many poster holders offer a number of alternate fixings so these are a smart choice to make the most of your spend. There are also more specialised fixings such as Slat fix for use with Slatwall, magnetic fixings and self-adhesive pads can also be used. Shelf barkers and talkers are designed for use on shelves. Some holders come with useful leaflet dispensers.  More expensive poster and sign holders such as clip frames are usually fixed more permanently in position. And A frames and pavement signs are a brilliant way to draw in passing traffic.

    Top Tip: Order poster holders that can be used exactly where you need them to boost sales

    4.     Poster Holder Material

    PVC is used for the cheapest poster and sign holders. It is durable but not as hard wearing as acrylic so use in less busy retail environments or where budget is limited.  Acrylic is hardwearing and can be used in even the busiest retail environments. It is shatterproof and durable. It is easy to keep clean with just a cloth and warm water. But not all acrylic is the same so beware cheap imitations as these are not a good investment. Thicker acrylic is used in more permanent poster holders.

    Top Tip: Acrylic is a good choice for retailers – great value and long lasting

  • Save up to 25% in our biggest ever retail display and POS sale

    big january saleWe are delighted to announce our biggest ever January – with savings of up to 25% on selected lines and FREE delivery on all orders over £100 throughout January.

    Each week during January we offer a discount on selected items from our massive range of retail display and POS items. Simply visit our website www.gpxgroup.com each week to access your money off code – you can get up to 25% off selected items in the range.

    Our January retail display and POS sale in detail

    Between 4th – 10th January you’ll be able to get a massive 25% discount on selected leaflet holders and brochure dispensers. Most items in our range are included in the sale and we’ve 100s of leaflet holders and brochure dispensers to choose from – all sizes and all styles. (All items beginning LD40 or LD41 are included in the offer.)

    The following week (11th – 17th) you can get 10% off our massive range of poster holders and sign holders. There are dozens to choose from so it’s time to spend, spend, spend and save, save, save.

    Our ‘sweet’ offer during 18th – 24th is 10% off our massively popular range of Pick n Mix stands and sweet dispensers.

    Acrylic display blocksAnd finally between 25th – 31st January we have a generous 20% of our stylish range of acrylic display blocks. SKUs PS9260-9274 & PS9361-9366 are included in the offer.

    There has never been a better time to stock up on the retail display stands and POS items to see you through the year – and don’t forget FREE delivery on all your January orders over £100.

    Visit the website during January to access those valuable discount codes.

    And don’t forget – you’ll receive 10% off your next order simply by signing up to our mailing list. Could we get any more generous?

  • Introducing LEDMAG – the flexible LED light box display system.

    LEDMAG magnetic LED light box system from Wrights GPXLEDMAG is a great looking LED light box system that is easy to use, 100% adaptable and designed to create stunning displays in a variety of retail and service locations. No wires, no onsite installation – just a sleek and stylish display system that is low on cost and big on style

    LEDMAG uses magnets so the light boxes can easily be attached easily to the central stylish chromed steel frame – and once connected the frames will automatically light up giving you a truly eye-catching display. Continue reading

  • Barbeque up some hot sales this summer

    Burgers on a BBQOK, its seems a little ambitious given what feels like the longest winter ever but retailers need to be optimists if nothing else and now is the time to look ahead for a long hot summer of long hot sales. Of course, effective POS display can help turn sales hot, hot, hot. Continue reading

  • Point of sale display can add to trade show effectiveness

    Trade show tag cloudWe looked last month at how important exhibitions are for finding new business, and how important point of sale display is to make the most of your exhibition stand. As December is often a time for planning the marketing activity for the following year we thought it was a good idea to return to the subject. Continue reading

  • Everything you need to know about poster holders

    All about poster holdersPoster holders are a great way to display branding, product information and other essential communications. They keep any print looking good and lasting longer so they are a good investment as well as a great sale aid. Continue reading

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