The UK's leading manufacturer and supplier of point of sale and retail displays

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POS branding

  • Point of Purchase Displays - Your Questions Answered!

    As a leading manufacturer and supplier of point of purchase displays, we’re proud to have a wide range of retail solutions for your business. When it comes to shop fitting and product promoting, you can trust that you’ll find everything you need with us. Alongside our products, we are also on hand to offer you expert advice too. We will also answer any questions you have about PoP displays. 

     

    Point of Purchase displays - what are they?

    Point of purchase displays, or POP display marketing materials/advertisements, are placed next to the merchandise they are promoting. These items are generally located in the checkout area, or another location where the purchase decision is made. More commonly abbreviated to ‘POP’ by retailers, this can be one of the most underused tools in retail. 

     

    What types of POP are there?

    There are many different types of POP, from low-cost options to bespoke solutions. POP displays can be as simple as a sign or as elaborate as a FSDU. For example, a retailer may use a "shelf talker" (a sticker stuck to the end of the shelf to draw attention as the customer walks down the aisle of a grocery store). These are low cost, but high volume POP display items. Retailers may also create a full display where the vendor's products are merchandised inside it. For example, a freestanding display with the vendor's branding on it, with only its merchandise on display inside.

     

    Where shall I use Point of Purchase displays?

    This will vary from location to location. Think about the customer journey. From where they first interact with your brand, goods and services to the last point of contact. You will use POP display along this journey to move the buyer along the buying cycle. This will hopefully end up with a purchase, of either your goods or services. More specifically windows, walls, shelves, floor space, counter tops and reception areas are prime POP display locations.

     

    Is POP display expensive?

    POP display is an investment in the success of any business. Used correctly, it can be demonstrated to increase sales, profitability and customer engagement. But for any budget, there is a variety of POP display products that can ensure your POP material is seen in the right place for maximum effect. 

    Wrights GPX works with leading retailers and organisations to offer effective value for money POP & POS retail display products. Durable and made to last shopping season-after-season, the range includes basic POP display products. For example; leaflet holders, sign holders, counter top displays & dispensers. We also offer more complex products too. Such as Slatwall shelves and accessories for specialist shopfitting systems.

     

    Contact us today

    If you would like to find out more about our Point of Purchase displays, head to our website today. Or, call 0800 772 3098 to speak to a member of our helpful and friendly team.

    If you have found this blog helpful, you may wish to read our previous blog on Free Standing Leaflet Holders.

  • Rate of sale really does matter – and POS can help

    We often report on the thoughts of retail guru John Stanley and this month he has reminded retailers of a very important basic rule in successful retailing: “It is not the profit you make on an item that is important for the success of your business; it is stock turnover in relationship to gross profit.” Effective point of sale display will help improve stock turnaround – and profits. Continue reading

  • Point of sale can support the ‘big night in’

    With the recession still biting, the trend towards the ‘big night in’ continues and while that may be bad news for restaurants, bars and clubs, its good news for the grocer and independent retailer. A great range of products, some effective point of sale (POS) display and a little imagination will help develop an effective cross-selling range. Continue reading

  • Take a gondola ride to better sales

    Gondola endGondolas are one of the most-established retail display units but that can often mean their importance to your customers and therefore your sales is overlooked. Effective POS, strong retail displays, correct pricing and products should all come together to help you turn gondolas into profitable space. Continue reading

  • Barbeque up some hot sales this summer

    Burgers on a BBQOK, its seems a little ambitious given what feels like the longest winter ever but retailers need to be optimists if nothing else and now is the time to look ahead for a long hot summer of long hot sales. Of course, effective POS display can help turn sales hot, hot, hot. Continue reading

  • How POS can support consumers wishes

    We’ve all heard about the rise of internet shopping. Whilst traditional shopping saw little growth in December last year, online sales grew at record rates. Jon Copestoke, retail analyst for The Economist, believes “Internet shopping is going to grow elevenfold by just 2017.” But his research also offers some good news for the High Street and POS display products can play an important role. Continue reading

  • Acrylic has clear advantage for Point of Sale Displays

    The words Talk Text Time in acrylic letteringRetailers certainly understand the importance of dependable point of sale and display items. Durability is critical, but so is style, as they are looking for the best way of displaying your goods to maximise profits and improve the customer experience. They want displays that require minimal maintenance. For these reasons, many retailers choose acrylic for their point of sale displays. Acrylic is a specific type of plastic used in retail display as well as having many industrial applications. Acrylic is versatile and inexpensive. It offers the benefits of glass but at a lower cost. Lightweight, shatterproof and easy to clean, it is clearly a sensible choice. Continue reading

  • Branding service from the #1 POS manufacturer

    As a leading POS manufacturer we supply 1000s of off the shelf display and POS items, but we are also able to help our customers with bespoke or branded items. Our expertise and equipment means that we can add print to many different substrates – and that will help clients create branded displays or add eye catching imagery or colour. Continue reading

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