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Jewellery display

  • Jewellery Display Ideas

    Check out our jewellery display ideas, designed to help specialist jewellers and general retailers make the most of their jewellery lines – from high end to fun fashion, our tips will help you create eye-catching displays to boost sales and customer loyalty, without busting the budget.

    Jewellery Display Ideas 1 - Be Uniform

    A display that features uniform jewellery display stands can make a big impact. Choose stands of the same size and colour or create regular patterns of the same combinations of stands. Use clear acrylic or white acrylic stands. Perhaps add one touch of non-conformance to draw the eye.

    Jewellery display ideas for uniformity Regularity of layout supports the brand at Pandora

    Jewellery Display Ideas 2 – Be Eclectic

    On the other end of the display spectrum create eclectic and individual displays for each brand or jewellery range. Use a variety of styles – from boho chic to oriental flavours – to create displays that are appropriate for a particular range. Or create displays that suggest appropriate jewellery for different fashions or customer types – jewellery for the exotic, preppy or elegant look. Use mood boards to brainstorm looks, textures and colours.

    Jewellery Display Ideas 3 – Be Brand Aware

    Consumers are increasingly brand aware today so make sure you are. If you are selling well known brands be sure to include as much branding as possible – logos, product photography and aspirational imagery. And if you are selling a lesser known brand, be aware of the branding & display strategies of better known brands. Without outright copying, mirror the layout of their displays and use of branding & imagery to subtly suggest a parallel between the brands in your customers’ minds.

     

    Jewellery display ideas brand awareness Be brand aware

    Jewellery Display Ideas 4 – Be Adventurous

    There are lots of off-the-shelf jewellery display stands for all product ranges to help you get started or add to your display options. But you should also use your imagination to add non-standard items to incorporate in your displays. Add some organic touches such as driftwood or cork. Use art objects such as picture frames. Utilise textures and fabrics such as lace or silk. Upcycling is very ontrend so incorporate repurposed display cabinets and boxes, etc.

    Jewellery Display Ideas 5 – Be Ontrend

    Whether high end or fun, jewellery ranges are always linked to fashion trends so make sure you are up to date on the latest fashion as well as jewellery trends, and create displays to reflect these trends. If the trend is for pastels, create displays that complement this trend. If the style is for big and bold, go big and go bold. Ensure displays are regularly updated to keep catching the customers’ eye & add style, glamour or wit wherever possible.

  • Wrights Plastics helping Espree support their network.

    Espree Jewellery standSince launching in 2001, Espree Jewellery has become one of the country’s foremost jewellery companies. With a collection of over 700 affordably-priced pieces, Espree’s timeless and elegant design with a contemporary twist has seen them become one of the country’s foremost jewellery companies. As Director Tim Vann says “Our classic jewellery can be worn year after year and, with a contemporary touch the unique designs are fresh and have a broad appeal”.

    Espree already have over 500 retail stockists in the UK – confirmation of a strong range that appeals to the ever growing jewellery sector and confirmation too of the outstanding support for their network of stockists. A major part of this support is their commitment to display stands and POS that matches their brand – elegant, sophisticated and eye-catching. To help them achieve this they turned to Wrights Plastics, in the knowledge that, as a leading jewellery display company, we have worked with many top jewellery and luxury brands.

    Wrights Plastics and Espree working together

    To date, we have designed and manufactured a range of display stands for the Sutton Coldfield-based jeweller. Initially we developed a stand for Espree’s Premium Silver range of necklaces, bracelet and rings. The stand exuded the elegance and style of the range.

    Espree Jewellery stand ready for use in their expanding networkSecondly we manufactured a stand for their popular fashion jewellery range, producing around 50 units for selected stockists. Currently another project will see us produce a bespoke stand for the forthcoming ‘Signum’ Premium range.

    Director Tim Vann said “It is a pleasure working with Wrights Plastics. Not only are they a local business committed to UK manufacturing and jobs, they also quickly understood our brand and developed displays that reflected those brand values – smart and elegant but price-conscious too. They have already worked with some big name brands so they were able to bring that experience to our requirements. From initial enquiry to delivery on time and on budget, the process has been great and we look forward to a long working relationship together”

  • How to visual merchandise a jewellery display

    WrightsGPX jewellery display itemWith hundreds of jewellery items and almost as many jewellery display products and display plinths means creating an effective – and cost-effective – display can be achieved by specialist and generalist retailers. Continue reading

  • Our Top 10 retail and point of sale display tips

    modern showcase full of  fashionables necklaces,  in chic boutiqueWe have many years experience in helping retailers make the most of their retail and point of sale display. For new retailers and those needing a refresher, here is our Top 10 retail and point of sale display tips. Continue reading

  • Focus on jewellery display products

    Acrylic jewllery display items One of our most popular product ranges is our collection of jewellery display products. There popularity is no surprise. Firstly jewellery sales have continued to grow, and secondly we have developed such an extensive range of jewellery display items that customers can find exactly what they are looking for. We haven’t even mentioned our outstanding quality and our great prices. Continue reading

  • Make the most of your jewellery display this Christmas

    Acrylic display blockIt’s October so retailers will already be preparing to unleash their Christmas stock onto an unready public! But as the winter nights draw in more and more customers start their Christmas shopping, and before you can say ‘extra profits’ the season is over for another year. Continue reading

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