Yesterday (5th April) the UK Government confirmed that the proposed re-opening of shops, salons and gyms would go-ahead, as would the partial re-opening of hospitality venues such as pubs, clubs, cafes and restaurants.
The news will be welcomed by all those working within these sectors who will look to rebuild their businesses after extended periods of lockdown and Tier-level restrictions.
And as the UK’s leading manufacturer of point of sale display products, POP, signage and branding items we are also glad that a core sector of our business can now look forward to welcoming customers back.
Businesses will now complete the planning to successfully and safely re-opening their premises.
Why Point of Sale Display is important in building customer confidence
Point of Sale, Point of Purchase and signage will play an even more important role within any venue. Customer confidence is likely to be low after recent spread of Covid19 so business owners will need to work hard to reassure customers they are in a safe environment. Telling the story of your hard work to make the premises safe and clearly communication your safety policy will help boost confidence so use poster holders and sign holders to update customers throughout the store. Pavement signs and forecourt signs will also keep customers updated.
Social distancing rules will apply so you’ll need to remind customers of the fact, and mark out 2m throughout the store or venue.
With these restrictions in place you will need to reduce dwell time for customers whilst also maximising their spend. Staff will be increasingly involved in safety matters so effective, high impact POS / POP and visual merchandising will play an increasingly important role.
Additionally making it clear to customers where to pay & collect goods will also help customers as well as help organisations maximise customer flow.
As the leading UK manufacturer of retail display products, we have a range of high quality low-cost products aimed to help make life easier for retailers and hospitality venues, including snap frames, leaflet & brochure holders and POS retail display products.