Retail signage holders can help to enhance communication with your customers. Effective signage is half of the great strategy for building a business. Using a range of acrylic sign holders to place those signs where they are most effective, is the second half of the strategy.
Using Retail Signage Holders to Make a Good First Impression that Lasts
Retail signage holders play a very important role in attracting customers to both a company, and its products or services. Attractive and well thought out signage should create a memorable impact on customers. Good signage communicates products and services visually. Therefore, it should be as good at building brand identity as it is promoting goods and services.
Great poster displays can have a very positive effect on customers. They establish the emotional connection that encourages interaction, purchases and ultimately brand loyalty. Equally, bad signage can have the reverse effect on customer behaviour. According to a study by FedEx, nearly 70% of customers believe a company’s signage is a reliable indicator on the company’s products, and level of services. Many customers believe poor signage indicates badly designed products, and unprofessional services.
Sign Holders Help Increase Brand Differential
Any business can attempt to compete solely on price, and often they will. But for most businesses this is a cul-de-sac that sees margins cut ever smaller, as more and more competition drives prices lower. Better to compete on values that allow for added-value and higher prices. These values include service, after-care, experience and the general store environment. There are many ways to tell customers about these values, from the staff downwards. Signage and branding are one way, and in many ways the most impactful in the store environment. Here at Wrights GPX, we have a wide range of sign holders for retail stores, so you can pick exactly what will suit your store layout. Using retail signage holders can help you create a professional looking and effective display.
Establishing a brand identity, and frequently updating imagery and marketing messages, demonstrates a company’s commitment to customer experience. It has been demonstrated, regularly, that changing marketing material returns an increase in sales to their local market.
Where Should you Hang Up your Shop Posters?
To make the most of your signage, think about the customer journey – from exterior to exit. Use eyelines and sightlines to position posters, signs and ticket holders in full view of the customers, without being guilty of sign pollution that will ultimately cause shoppers to stop seeing your message.
Internal messaging and signage has the ability to create the narrative you want to tell. It also directs customers across the store. Using poster frames displaying enticing content, you can turn all areas into high revenue generating areas. As a result, you can increase the chance of upsells and cross sells.
External signage and pavement signs can also entice new customers into the store. 76% of the customers in a FedEx survey stated they entered a store they had never visited before, based entirely on external signage.
Contact Us Today
If you would like to find out more about our retail signage holders then head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.
If you have found this blog helpful, you may wish to read our previous blog on Slatwall Shop Fittings.