We are one of the UK’s leading manufacturers & suppliers of high quality Point of Sale displays. Therefore, we have plenty of different retail solutions to equip your store with. We strive to be a one-stop-shop for your shop fitting requirements. Wrights GPX are proud to have helped hundreds of clients creating high impact displays. With this in mind, we’re also here to answer any questions you may have about making the most of your POS.
Point of Sale displays – what are they?
Point of Sale displays (POS) usually refers to any location where goods are promoted or sold. You will often find these in stores and shops. However, any location that sells goods and services will have one. They are located where those goods and services are displayed, promoted or transacted.
POS display ideas
POS items are any items that are used to promote goods and services in a store or retail environment. Leaflets, posters, digital advertising, brochures, signage etc are used to create displays to communicate with customers. We manufacture products to store, highlight or promote these items. From basic poster holders and leaflet holders, to complete display solutions – such as Slatwall shelves.
How Does Point of Sale Work?
By communicating with customers at strategic points along the ‘customer journey’, POS will move the customer along the buying cycle. Most simply, pricing and product information will encourage the customer to make a purchase, or sign up to a service. But Point of Sale can also address longer term goals such as customer retention, loyalty and upselling of products and services.
Marketing products with retail displays
Point of sale displays are used to trigger what marketers refer to as “problem recognition response” in consumers. Products on a point of sale display are usually things that are not on a consumer’s top-of-mind. Point of sale display provides a visual exposure to products. It therefore helps make consumers realize that they may need that particular product to solve a problem. When building a Point of Sale display, you need to capture the consumers’ attention to create impulse purchases.
Where do POS displays go?
POS should be placed wherever customers are seeing your goods or services. Counters and reception desks are the most obvious place, but there are many other locations. For example, in windows on walls and on shelves. Check out our range of wall mounted sign holders, shelf talkers and floor standing leaflet holders for examples of how you can make the most of your available ‘display space.’
Contact us today
If you would like to find out more about our Point of Sale displays, head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.
If you have found this blog helpful, you may wish to read our previous blog on Free Standing Leaflet Holders.