The UK's leading manufacturer and supplier of point of sale and retail displays
point of sale display stand

What Is The Purpose Of A Point Of Sale Display Stand?

A Point of Sale display stand promotes goods and services in stores, offices or branches. Alongside displaying products, it communicates key features to the customer and increases the opportunity to achieve your marketing goals. You can use a PoS display to increase sales, sign ups, appointments etc.  Point of Sale refers to in store displays and associated print or marketing material.

Where does a Point of Sale display go?

A Point of Sale display stand should be seen where there is an interaction between customer and product or service. Traditionally this has been at a point of interaction with staff – at a sales desk or reception desk for example. However, display stands can now often be seen on shelving or stands, in waiting rooms, reception areas, entrance lobbies etc.

You can also use bespoke Point of Display solutions to create new and innovative displays across a venue. FSDUs, CTUs etc. are used to provide additional display options and can combine with design to create additional point of sale display.

Point of Sale benefits

Retail displays can help to improve conversions. In fact, that is the main purpose of a point of sale display. The display will use a combination of stands, plinths, display units and even digital screens with print, signage, and other print to deliver the key aims of the service or product.

Off the shelf POS retail display products can be used effectively to create promotional displays across a site. Point of sale manufacturers can also develop a custom display stand. These work to enhance the brand whilst also delivering on campaign goals.

Successful point of sale displays

A successful point of sale display will combine an effective offer, engaging content and a strong visual element. Imagination and understanding of the target market are the most important elements to a successful POS display.  In the Instagram age, the visual impact of the display can be shared as much as online as information about the product or service itself.  With this in mind, it is important that communication is clear. Use leaflet holders and poster holders to deliver effective marketing material alongside the display.

Point of Sale display manufacturers in the UK

Wrights GPX are proud retail display manufacturers. We are proud to stock a wide range of PoS solutions. Swap, change, and customise the parts to create the perfect PoS display for your business or organisation.

To find out more about purchasing a Point of Sale display stand then head to our website today. Alternatively, call 0121 796 3947 to speak to a member of our helpful and friendly team.

If you have found this blog helpful, you may wish to read our previous blog on Using Literature Dispensers.

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