If you need help creating effective PoS retail displays, you are in the right place. Our poster display stands can do just that. We’ve got four great tips to help you create eye-catching, sales-boosting, brand-building displays in your store today. From choosing the right products to adding the right sign holders, we’ve got your display needs covered. Create the perfect Point of Sale display with our high quality retail display solutions.
Tip 1 – Get interactive
Immersive retail experiences are where it’s at. However, you don’t need to go hi-tech, or big-budget, to create a truly immersive customer experience that customers will love and remember.
When you first set up the store, one of your main goals was probably to do with making sure you were friendly and personal with customers. Ensure you do just that by creating immersive and interactive displays.
Think back to the reasons why you set up your store. Getting up front and personal with customers was probably one of the top reasons. Look across your products, and find a way that you can engage with customers. All whilst promoting the goods at the same time. Ideas might include food tasting, product testing, product making, colour testing, customer seating, product personalisation, etc. The interactivity is obvious – the immersive experience in the smells, sounds, sights etc.
Make sure you keep communications clear and relevant to your brand still. You can use clear sign holders to keep customers informed and engaged.
Tip 2- Keep it clear with poster display stands
Using the right PoS solutions, such as poster display stands, you can make sure your displays are clear and concise. It’s relatively easy to create lovely welcoming displays when you sell lovely looking products. However, sometimes the point of the display is not clear to customers. They need to know very basic information. For example, where to find the products in the store, what the prices are, and what are the benefits of buying these products from your store today.
That’s a lot of information to relay. Therefore, you’ll need to use your best branding, best design and best sign & poster holders to keep messaging clear and relevant. But the upside will see an immediate boost in sales, and a longer term benefit in brand building. Using an acrylic poster holder is a great way to draw even more attention to your advertisement. It also keeps your store looking organised and professional.
Tip 3 – Make It Change
It can be tempting to stick with what you know that works best. However, it is important to mix things up and try new types of visual merchandising. Ideally you’ll be planning your next displays, even as you put the finishing touches to your current ones. There is lots to plan. Starting with the products you want to promote, where the display will feature in store, and the theme. You’ll then need to make sure you have the print to support it. As well as the acrylic poster frame to display it.
Tip 4 – Details, Details, Details
The success of any retail display is often in the detailing. That detailing stretches from one type of display, and then across everything else too. It’s often well applied simple details that create a great display. It’s these small details that have as much impact on your brand as your sales too.
Ensure the price ticket holders are uniform, the print has the same design, and the font & font colour are the same. Create uniformity in the way products are displayed. Pick a theme, and make sure you stick to it.
Contact us today
If you would like to find out more information about our visual merchandising solutions – including our poster display stands – then head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.
If you have found this blog helpful, you may wish to read our previous blog on 8 Poster Holder Places in your Shop.