Event retailing is considered by many to be one of the best ways to revive the High Street. Creating an in-store event need not be costly or time consuming. However, by doing it right, it can have a massive effect on building your brand – for medium and long term success. A lot of the success in a retail event is down to the promotion and advertising beforehand. Here at Wrights GPX, we can help. Using our window sign holders, you can create bright and exciting displays that will entice your customers. As well as create a buzz around your upcoming in-store event.
The Importance of Communication in Retail
If we had one nugget of advice based on our almost 50 years’ in retail display, PoS and PoP, it is that clear communication is essential if you want to turn interest into sales. Or if you want to turn visitors into customers, and first timers into loyal brand evangelists. With online research fuelling buying decisions, continuing the messaging through clear communication in-store has never been more important. Of course, communication covers many sins. Perhaps the most important is how you and the team communicate with customers. This interaction will be the customer’s most important brand ‘touch point’. What are your goals for the day? Make the goals measurable for sales, marketing sign-ups, new customers, etc.
Using Window Sign Holders to Build Brand Awareness and Increase Sales
How are you communicating about your event? There are lots of ways to do it, and you’ll find lots of solutions here at Wrights GPX. Window sign holders are a great way to target those who are passing your store. We’ve got plenty of A-board poster holders and frames that can help to enhance your display even further. Prints are getting cheaper and cheaper. Therefore, a leaflet drop in the area can also be very cost-effective. Poster holders, sign holders, table talkers and shelf barkers can all be used to ensure all your printed communications stay smart and get noticed.
Making Sure your Customers are Well Informed
Be clear about prices, product info and branding. A 2013 survey, of Hitachi consumers, showed 90% regularly research products online prior to buying them. 60% of smartphone customers’ research products in store – with this figure rising to 89% for men under 35. In-store displays should support and confirm any previous research; selling the benefits of the products, demonstrating their value and giving consumers a reason to buy TODAY. However, you should also use these everyday communications to build brand awareness. Whether you trade on your style, humour, sense of community, commitment to the environment or having the lowest prices in town, these values need to be reinforced at every opportunity.
In-Store Event Checklist
By checking off these questions, and ensuring your team have the right answers to them, you’ll know when the time is right to host the big day:
- Is your team ready for the event?
- Do they know what it is, why it came about and how it can benefit your customers?
- If you have any offers, deals or discounts related to the event, are the team clear about them and how best to introduce them?
- How are the team’s non-verbal communications?
- Are they dressed appropriately?
- Are they exuding energy and enthusiasm?
Contact Us Today
If you are interested in finding out more about our window sign holders then head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.
If you have found this blog helpful, you may wish to read our previous blog on Slatwall Shop Fittings.