Is your shop missing opportunities to communicate with your customers? We’re going to say the answer is ‘YES’. It’s a common fault. Spaces for poster display holders remain empty. As a result, there’s missed opportunities to build brand, upsell and promote your goods and business. Fear not however, because as leading suppliers of POS solutions, we’ve identified 8 places where you can place those all-important poster holders.
8 Places for Poster Display Holders
1. Outside Your Shop
You can begin your marketing activity even before your customers enter the shop. A boards, poster holders, pavement signs and chalkboard A frames are all essential for any High Street shop. They can be a permanent reminder of your shop name, product range, contact details and opening hours. Plus, they easily catch the eye of people passing by. Using outdoor marketing resources also means you can relay information about new product ranges, promotions and sales and in-store events and activities.
2. On Entrance Doors
Large expanses of clear glass offer a good place to communicate with customers, as they both enter & leave your shop. Too much can look untidy so a few simple messages can work best. Again, this is an opportunity to entice customers in with promotions and exclusive deals. As well as to remind them why they should return. Here at Wrights GPX, we’ve got a range of glass poster holder solutions that can accommodate these requirements.
3. Window Displays
The classic location for posters – so why do so many businesses miss out on the opportunity? Firstly, variety is essential when it comes to window displays. If you don’t keep your marketing display interesting, passing potential customers will be just that – passing. Invest in some poster design that is going to catch the eye. Head to a local printer who can offer design services & fast turnarounds so you can continue to update your window display.
4. In-Store Displays
Creating high-impact in-store displays is the perfect way to sell more products, and showcase your brand at the same time. Use creating and innovative marketing displays to tell consumers that your brand is all about being different. You can use poster display holders to fit the style and size of the display. Make sure you choose the right sizes to ensure your display looks sleek and professional.
5. Wall Space
Retailers always have lots of wall space. However, creating the right mix of display and promotion is something learned with experience. But, visit any major High Street retailer you’ll be met with a wall space that markets their brand creatively. Having a clear wall space is a great opportunity to go bold and go big with some exciting and enticing marketing. Try using back-lit poster frames or LED lightboxes to add even more impact.
6. Counter Tops and Till Points
Even those starting their career in retail quickly learn the value of the space around the till when it comes to promotion and branding. Keeping the space clear and accessible is important. However, remember this is an area where customers will be waiting to spend money. Think about the promotional messaging that will get them to keep the wallets open for longer – up-sells, post-purchases, add-on services, loyalty schemes and even return policies.
When it comes to shelf marketing, you need to find an equilibrium between attractive, well stocked shelves and communication around those products. On-shelf marketing shouldn’t clutter the shelving or detract attention from the product range. However, it is essential for confirming the benefits of the product, the prices, and the reasons to buy. Our shelf poster, sign and ticket holders are available in a wide variety of sizes. They can be placed above, on or below the shelf for max effectiveness.
8. From Ceilings and Above Shelves and Stands
Posters hanging above the eye line can successfully promote without distracting the consumer from the product ranges. Hanging signs are good for way-finding and directional signage. They can guide the customer around the store, and direct them to where you would like them to end up. However, they can also be used to promote products, promotions and events. There are hanging poster frame options for most ceiling contrition. It’s important you take this opportunity to market your business in a bold and creative manner.
Contact Us Today
If you would like to find our more about our poster display holders then head to our website today. Alternatively, you can call 0800 772 3098 to speak to a member of our helpful and friendly team.
If you have found the blog helpful, you may wish to read our previous blog on Snap Frame Poster Holders.