Check out our jewellery display ideas, designed to help specialist jewellers and general retailers make the most of their jewellery lines – from high end to fun fashion, our tips will help you create eye-catching displays to boost sales and customer loyalty, without busting the budget.
Jewellery Display Ideas 1 – Be Uniform
A display that features uniform jewellery display stands can make a big impact. Choose stands of the same size and colour or create regular patterns of the same combinations of stands. Use clear acrylic or white acrylic stands. Perhaps add one touch of non-conformance to draw the eye.
Jewellery Display Ideas 2 – Be Eclectic
On the other end of the display spectrum create eclectic and individual displays for each brand or jewellery range. Use a variety of styles – from boho chic to oriental flavours – to create displays that are appropriate for a particular range. Or create displays that suggest appropriate jewellery for different fashions or customer types – jewellery for the exotic, preppy or elegant look. Use mood boards to brainstorm looks, textures and colours.
Jewellery Display Ideas 3 – Be Brand Aware
Consumers are increasingly brand aware today so make sure you are. If you are selling well known brands be sure to include as much branding as possible – logos, product photography and aspirational imagery. And if you are selling a lesser known brand, be aware of the branding & display strategies of better known brands. Without outright copying, mirror the layout of their displays and use of branding & imagery to subtly suggest a parallel between the brands in your customers’ minds.
Jewellery Display Ideas 4 – Be Adventurous
There are lots of off-the-shelf jewellery display stands for all product ranges to help you get started or add to your display options. But you should also use your imagination to add non-standard items to incorporate in your displays. Add some organic touches such as driftwood or cork. Use art objects such as picture frames. Utilise textures and fabrics such as lace or silk. Upcycling is very ontrend so incorporate repurposed display cabinets and boxes, etc.
Jewellery Display Ideas 5 – Be Ontrend
Whether high end or fun, jewellery ranges are always linked to fashion trends so make sure you are up to date on the latest fashion as well as jewellery trends, and create displays to reflect these trends. If the trend is for pastels, create displays that complement this trend. If the style is for big and bold, go big and go bold. Ensure displays are regularly updated to keep catching the customers’ eye & add style, glamour or wit wherever possible.