The importance of the menu holder should not be overlooked when it comes to marketing any business – and don’t let the name menu holder fool you into thinking they are only suitable for restaurants and cafes.
What is a menu holder?
The name covers a wide range of products but essentially a menu holder is an object that holds print in place. Usually manufactured in plastic (acrylic or pvc), other options include wood and metal. They come in a variety of shapes – from simple single sided holders to multiple facings designed to maximise the number of messages – and a variety of sizes, usually based around the most common print sizes – DL (1/3 A4), A6, A5 are the most popular because the essential feature of a menu holder is that ii can be placed in front of customers and clients, ensuring your key messages get in front of a ‘captive’ audience.
Where to use a menu holder?
There are plenty of places to use your menu holder – and remember these are not limited to catering or hospitality venues. In fact, anywhere customers are there is a good place for a menu holder:
- In reception areas & waiting rooms
- In showrooms and sales centres
- In restaurants, cafes, coffee shops
- At exhibitions, trade shows and promotional events
- In shops, retail venues and malls as part of retail displays
- At networking events, group meetings, societies & clubs
- In schools, colleges and universities
- On counters and cash desks
How a menu holder adds value
Because of its size and format, customers are often receptive to the content of menu holders so they should be an essential marketing tool. But there are some golden rules to help you make the most of them
- Variety – update the messages regularly, and have a variety of messages to feature in the holders.
- Be Visual… – it is really easy to add images, colour and bold typography to add interest to even the most mundane marketing message, and you will adding some brand differential at the same time.
- …but don’t forget words. Words are also incredibly important too. Consider your target audience and use the right tone. Humour and aspirational language can help and always have a clear call to action. Be clear about what you are communicating.
- More on words. Always sell benefits, not features. If you have a loyalty scheme, for example, major on what benefits it will bring the person who joins.
- Be professional. Print is getting cheaper and cheaper so try to have all your message professionally printed for maximum impact and brand building; unprofessional and poorly presented communications will reflect poorly on your brand. A menu holder will keep all print looking smarter for longer.
What to promote using your menu holder
- Menus (of course!)
- Special offers
- Price lists
- New product lines
- Product info
- Branding messages
- Featured products
- Seasonal products/services/events/opening hours
- Your bestselling product or services
- Cross sells
- Details of loyalty programmes
- Social media details
- Events and activities
- Community information
- Product care info
- Customer reviews
- Product reviews
- After care info
- End of line reductions
- Related products
- Local events
- Opening hours
- Company news or activities