A poster holder or sign holder will ensure your posters, photos and branding information can be positioned where you need it for max effect and it will also keep print looking good and lasting longer. In this blog we help you choose the best poster holder for your need.
1. When to use a poster holder
Communication is the key to successful retailing so think of all the opportunities for communication – and chances are you’ll need a poster holder or sign holder. Opportunities include:
- Outside your shop
- On entrance doors
- Window displays
- Instore displays
- Wall space
- Counter tops and till points
- From ceilings and above shelves and stands
- Gondola ends
You’ve got a great story to tell so don’t be shy of telling people about: prices, brand info, product info, latest ranges, special offers, loyalty schemes, mailing list sign up + lots, lots more.
Top Tip: Review your opportunities for communicating with customers
2. Poster Holder Size
The basic decision is the size of the holder. Print still comes in traditional formats – sometimes a little confusing – and most commonly in ‘A’ sizes, all in proportion to each other and covering all eventualities from a massive 4AO to a tiny A10. So the first thing is to find out the A size of the print and choose the poster holder to suit. Or alternatively make sure anything you get printed is printed to a conventional A-size. In reality, A6 (postcard size) to A2 are perhaps most commonly used in retail with A4 the most used sized. Also don’t forget that these sizes will also usually come in two orientations – landscape (long ways) and portrait (upright) and it is very important to check you are ordering the right orientation when you buy your poster holders.
Top Tip: Always check print size and orientation
3. Poster Holder Position
Where will the poster or sign be placed? Poster holders come with fixings to enable them to be: hung from ceilings and shelves; wall mounted, or freestanding for use on counters and displays, etc. Many poster holders offer a number of alternate fixings so these are a smart choice to make the most of your spend. There are also more specialised fixings such as Slat fix for use with Slatwall, magnetic fixings and self-adhesive pads can also be used. Shelf barkers and talkers are designed for use on shelves. Some holders come with useful leaflet dispensers. More expensive poster and sign holders such as clip frames are usually fixed more permanently in position. And A frames and pavement signs are a brilliant way to draw in passing traffic.
Top Tip: Order poster holders that can be used exactly where you need them to boost sales
4. Poster Holder Material
PVC is used for the cheapest poster and sign holders. It is durable but not as hard wearing as acrylic so use in less busy retail environments or where budget is limited. Acrylic is hardwearing and can be used in even the busiest retail environments. It is shatterproof and durable. It is easy to keep clean with just a cloth and warm water. But not all acrylic is the same so beware cheap imitations as these are not a good investment. Thicker acrylic is used in more permanent poster holders.
Top Tip: Acrylic is a good choice for retailers – great value and long lasting