Menu holders are a brilliant and really cost-effective way to build your business. We’ll help you make the most of these little beauties to boost your business.
Who needs a menu holder?
Of course menu holders are perfect for cafes, restaurants, hotels and anywhere that serves food and drink. But despite their name they can also be used by other businesses for promotions. If you have a waiting room, a reception area, a showroom or anywhere that customers or clients visit then you’ll probably benefit from using a menu holder.
What does a menu holder do?
It holds print, simple as that. Again traditionally they have held menus. But there is an unlimited amount of types of print that can be inserted into the holders – info about events, special offers, latest products, BOGOFs and Twofors as well as branding and product information. Think of them as the perfect marketing tool for a seated audience.
How to make the most of your holders.
There are two top tips to maximising the effectiveness of your holders. Firstly, make the messages interesting. Creating effective designs is getting easier – you can have a go yourself or use a trusted designer. Use images, colours and text to grab their attention. Words matter – so be bold, clever, provocative or attention-grabbing in your copy (words). Again, have a go yourself or use a professional copywriter.
Secondly, don’t let the messages go stale. Regularly update the print in your holders. Even if the messages don’t change it is worth developing new designs and new copy (words) to get people to keep on looking, reading and paying attention.
Always tailor the look and feel of the content to your customer. Ensure you cover the basics. If you have more ‘mature’ customers can they see the wording? Appealing to kids is a smart idea – remember the value of pester power.
Types of menu holder
The design of menu holders is pretty standard but there are a number of options for you to consider. The 3 sided ‘Toblerone’ shaped holder is the classic design but there are also options for four and six facings which allow you to deliver more messages in the same space. It’s your choice. There is even an eye-catching rotating menu holder that might add even more interest
Acrylic Menu Holders
PVC menu holders are a cheap and cheerful option but acrylic is the number one choice for most businesses. If the holder is manufactured from quality acrylic it is manufactured to last in even the busiest environment – virtually shatterproof and able to withstand impact. Acrylic is also easy to clean and maintain in ‘just bought’ condition – but the cost is low and you can easily afford to add extra items without breaking the marketing budget.
Need more ideas? Check out our blog Menu Holder – 25 ways it can boost ANY business.