The UK's leading manufacturer and supplier of point of sale and retail displays

Embracing change is the key to retail success

One recent idea from a seminar presented by leading retail guru John Stanley really made people sit up and pay attention: the world of retailing will change more in the next five years than it has in the past 100.
This might be hard to imagine today but ask any retailer about the rate of change and they will tell you it has increased over the past decade: from out of town retailing to the internet, the development of specialist artisan stores to the rise of 99p stores there has never been a time when consumer behaviour and changes in technology have combined to make the landscape uncertain for many retailers. Our own experience has seen us develop more and more point of sale display items for an ever growing product ranges.
For many retailers the design and layout of the store had been one of the ways they have developed their business. Effective displays both in windows and throughout the store using items such as acrylic blocks and display plinths have become the key to attracting and maintaining customers. Whilst much industry talk has been about digital communications, many retailers maintain that traditional POS and communications are the essentials to growing their retail business.
Changing the way you communicate with customers can have a big impact. Loyalty schemes are increasingly popular and an attention to branding and the ‘look and feel’ of any signage and communications has become much more important. Poster holders and snap frames are an easy way to help keep signage looking smart and are easy to update – that’s good news because it’s important to keep displays updated and fresh.
Many local retailers have found that they have had to diversify to survive as more of their core business has either been taken over by supermarkets or nationals or have seen sales shift to online retailers. Again, these changes need to be communicated and the new ranges need to displayed attractively for them to make a significant contribution to your takings and, more importantly, profit margins.
Fortunately the basics of effective retail display are not expensive and, buying quality items, they should last in even the busiest retail environments – given some planning and imagination there is no limit to the effectiveness of displays even within modest budgets.
If you are a really to has embraced the change we’d love to hear from you.

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