The UK's leading manufacturer and supplier of point of sale and retail displays

Marketing budget boost for point of sale display

Marketing Week had some good news in its latest edition as it reported on a recent survey of marketers. The publication reported “Marketing budgets for the coming financial year have been set at the highest level for more than two years as marketers bank on increased activity to grow sales in the still subdued UK economy, according to the latest Bellwether report. The quarterly survey of 300 senior marketers from the UK’s top companies, a respected barometer of confidence in the industry, found 36 per cent setting budgets higher for 2013/14 compared to 23 per cent reducing spend. The net balance of 13 per cent is the highest since the first quarter of 2011.”
This is good news for all retailers if those with the advertising and marketing budgets believe there is increased consumer confidence. For retailers, it may mean there is more for their expenditure on point of sale and retail display items to help them make the most of a hoped for upturn in consumer spending.
Retailers may be surprised at the extent of the point of sale items that have been developed. As retail display habits, change, as consumer behaviour develops and as new products are launched so new POS display items are developed. We have been at the forefront of meeting new demand. The other good news is that these items remain good value. Despite worldwide pressure on the cost of materials, we have been able to continue to manufacture and supply high quality items at the best value prices.
The importance of effective retail display has perhaps never been greater. Consumer confidence has been shaken by recent losses of High Street brand names and the scare over horsemeat in the food chain. More than ever customers need to be valued and POS has a very important role in clearly communicating to customers information on products, branding and prices. Retailers can use effective retail display as part of their marketing mix: encouraging consumers to leave their PCs behind and enjoy a real – not virtual – shopping experience. Display will need to combine with excellent products and excellent service to make the most of increased consumer confidence.
Do you believe that confidence is returning to the market and are you spending more on POS, marketing or advertising?
Remember to watch this space as we will be releasing a range of great blogs over the coming months. Our readers can also find our Wrights Plastics GPX Facebook page at For all the latest goings on, you can keep up-to-date with Wrights Plastics GPX on Twitter And we also now have an Wrights Plastics GPX Google+ page live at

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