The UK's leading manufacturer and supplier of point of sale and retail displays

How POS can support consumers wishes

We’ve all heard about the rise of internet shopping. Whilst traditional shopping saw little growth in December last year, online sales grew at record rates. Jon Copestoke, retail analyst for The Economist, believes “Internet shopping is going to grow elevenfold by just 2017.” But his research also offers some good news for the High Street and POS display products can play an important role.
It’s also important to remember that the internet currently accounts for around only 11% of retail sales. The decline of the High Street has come as much as the result of the recession as much as the growth of e-commerce, and perhaps the sheer uniformity, dullness and poor customer experience of those stores. Some of course, like HMV, have been overtaken by changing consumer behaviour driven by technological change.  Mr Copestoke believes “consumers will still want to look at and touch products, and buy what they want, when they want it.” In order to thrive, Mr Copestake says independent stores must differentiate themselves by selling products not available in chain stores.  Local stores selling local goods, coupled with great service and a consumer focus will succeed.
It’s clear that communication, branding and building customer loyalty play important roles in this process. The effective use of retail and POS display can help. From the effective use of A boards and window displays, to clear brand communications through poster holders, leaflet dispensers, and effective displays using display plinths, acrylic blocks and other cost-effective items can easily help the determined retailer to interest consumers, guide them into and around the shop – and give them the positive experience that will bring them back again.
Larger retailers such as John Lewis have realised that consumers put on being able to mix traditional shopping with more modern techniques. Click-and-collect is increasingly used by retailers such as Argos, and that is good news for traditional retailers as it ensures consumers are not just sitting at home waiting for the Post Office to deliver. For independents, this is a two-way process. Low cost ecommerce platforms such as Magento has enabled many smaller retailers to leverage the growth in online sales – helping them build revenue streams, reduce costs and wastage and develop customer marketing and brand loyalty.It seems that however consumers consume they will be looking for great value and great service. Traditional instore POS will allow you to satisfy these basic consumer requirements, telling customers about the value and quality of the range as well as supporting excellent customer service. The theatre of retail may be an overused cliché but all consumers will be looking for an exceptional experience. POS is inexpensive so creating regularly updated and effective retail display is not difficult but can be invaluable.
Remember to watch this space as we will be releasing a range of great blogs over the coming months. Our readers can also find our Wrights Plastics GPX Facebook page at For all the latest goings on, you can keep up-to-date with Wrights Plastics GPX on Twitter And we also now have an Wrights Plastics GPX Google+ page live at

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