We have many years experience in helping retailers make the most of their retail and point of sale display. For new retailers and those needing a refresher, here is our Top 10 retail and point of sale display tips.
- Create a focal point. Overwhelming or boring displays and display stands can both suffer the same problem – No focal point! You need to think about the following: Where will your customers want to look? Is there a central feature you want them to notice? How will the eye travel through the display?
- Are your table displays too low? Many table displays and window presentations are. The focal point must be at eye level to the majority of views – this is at between 1200 – 1500mm. With so much stimulation in the average shopping environment, anything that isn’t right in front of the consumer is lost – you’ve got to make it as easy as possible
- When it comes to a retail display create asymmetrical rather than symmetrical balance.
- When beginning your retail display place the largest object into display first. It will make it easier to create a more effective display.
- Use colour to set mood and feeling. If colour doesn’t come with the items to be displayed, use coloured display plinths and display items
- When it comes to effective retail display less really is more so know when to stop and don’t add too many items.
- Balance. Effective displays have visual balance. Dark colours are visually ‘heavier’ than lighter shades and large objects appear heavier than small ones.
- Think vertically. Displaying items on various levels maximizes space and is visually appealing to customers. Hanging shelving at different levels is the easiest way to achieve this effect.
- Illuminate your space in different ways. Lighting is important in any retail shop, but it’s particularly critical in tight quarters. If a corner of your store is not well lit, that square footage is as good as lost
- Think ‘Themes’. A theme display for a retail store may develop around seasonal and holiday themes. In the summer, for example, you might walk into a retailer and see an above-ground swimming pool surrounded by summer grilling and recreation products. A theme anchors the products you want to sell
Those are our tips – we’d love to hear yours either below or why not post your suggestions on our Facebook page http://www.facebook.com/WrightsPlasticsGPX
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