The UK's leading manufacturer and supplier of point of sale and retail displays

Christmas disappoints but there is hope for retailers in 2013

The very latest figures suggest High Street retailers had a disappointing end to 2013. In what was described by retail analysts as “a flat end to a flat year”, industry figures reveal that sales in the key trading month edged up only 0.3% on a like-for-like basis from December 2011, when they had risen 2.2% on the preceding year despite the challenges of the snowy weather. Total sales across food and non-food rose by 1.5%, against a 4.1% rise in December 2011. But in-store sales “turned negative” and fell once online sales were stripped out, the British Retail Consortium said.
With hundreds of customers in the retail sector, we are only too aware of the difficulties faced by retailers throughout the year. We have worked tirelessly both to develop effective point of sale displays and working with clients to help them develop creative bespoke items.
The disappointments of the year should not hide the many positives that retailers can learn from the past years trading. Naturally, our first belief is that effective point of sale and retail display will help attract customers and retain them too! The decline of the High Street is the opportunity for entrepreneurs for success. Online growth has shown that consumers have a desire for individual, specialist and niche brands. These have thrived through clear brand differential and excellent customer service. These are lessons that can be learned by ALL retailers.
With the UK still showing low levels of growth, pricing is also key to success. Again, we believe we have many aids to the clear communication of prices, offers, bargains and vouchers to support keen pricing.
In a world thinking globally, acting locally is very important for retailers. The more they serve the community, the more embedded into the locality retailers become. Although margins are tight, retailers need to think beyond the ‘quick buck’ and offer a wider range of services for communities who have often seen individual service providers cease trading. Again, you need to keep clear communications on all products and services to maximise sales.Of course, that’s just our opinion based on four decades of working with retailers to develop effective point of sale display – but we would love to hear your ideas, suggestions and experiences.
 
Remember to watch this space as we will be releasing a range of great blogs over the coming months. Our readers can also find our Wrights Plastics GPX Facebook page at http://www.facebook.com/WrightsPlasticsGPX. For all the latest goings on, you can keep up-to-date with Wrights Plastics GPX on Twitter https://twitter.com/WrightsGPX. And we also now have an Wrights Plastics GPX Google+ page live at https://plus.google.com/u/0/117105393331417807514/posts.
 

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