Planet Retail has estimated that Halloween is now the 3rd biggest retailing event – behind Christmas and Easter, but a bigger opportunity for retailers than even Valentine’s Day. The Retail Research organisation further reported that “UK retail sales for Halloween will rise by 12.5 per cent to £315 million, this year, as oppose to £280 million last year” – far from frightening figures for retailers throughout the land.
Halloween offers many opportunities for the independent and smaller retailer as there the most popular Halloween items are often variations of items stocked by independent retailers – foodstuffs, sweets, novelties and kids toys. They offer good margins and can be added to stores without taking up too much room.
TO MAKE THE MOST OF HALLOWEEN LINES NEEDS EFFECTIVE POINT OF SALE DISPLAY
Retailers will be pleased to know that Wrights GPX have a wide range of low cost POS display items to help you maximise your sales over this period. These high quality pieces include:
- Food Dispensers – we have a wide selection of single, double or multiple food dispensers for all those sweets, candy and chocolate lines introduced for the season – it could be more ‘treat’ than ‘trick’ if retailers can stock the right lines in the right dispensers. We have some great looking counter top displays, too, to make the most of impulse buys.
- A-boards and Swing signs – let your customers know all about your Halloween extras with a pavement sign, and the investment will last through many more seasons to come.
- Poster holders – our range of poster holders mean you can tell your customers about your new Halloween products throughout the shop. There are formats for walls, hanging and freestanding point of sale display either in tough acrylic or great value PVC
- Display cubes and plinths – create effective point of sale display in store or in the window with our excellent range of high quality plinths and cubes.
All of our point of sale display items can be ordered online at great prices – even better with our generous discounts for bulk buys. The quality of the items – many manufactured by us at our West Bromwich centre – means they will last from one Halloween to another.
Remember to watch this space as we will be releasing a range of great blogs over the coming months. Our readers can also find our Wrights Plastics GPX Facebook page at http://www.facebook.com/WrightsPlasticsGPX. For all the latest goings on, you can keep up-to-date with Wrights Plastics GPX on Twitter https://twitter.com/WrightsGPX. And we also now have an Wrights Plastics GPX Google+ page live at https://plus.google.com/u/0/117105393331417807514/posts.